Leads API, Enabling Closed Loop Marketing With Any CRM System, Is the First in a Series of Interfaces Letting HubSpot Customers and Partners Extend Their Marketing Software
HubSpot Summer 2010 Launch Webinar on June 8th at 11AM ET
CAMBRIDGE, MA — HubSpot, Inc. announces the HubSpot Leads API, currently in beta, that enables bidirectional connectivity between HubSpot’s lead capture and intelligence tools and any customer relationship management (CRM) software to make closed loop marketing a reality for thousands of marketers. This marks the first API in a family of HubSpot Application Programming Interfaces, HAPI, that will empower developers to create innovative marketing applications using capabilities from HubSpot’s leading marketing software.
HubSpot marketing software customers already enjoy bidirectional integration for closed loop marketing analytics with Salesforce.com, but the Leads API extends this possibility to customers using any other CRM system. Marketers can enjoy streamlined marketing and sales processes as well as campaign specific insights showing them which marketing investments resulted in not just traffic and leads, but ultimately sales — the most effective measure of ROI.
Sample implementations for SugarCRM, NetSuite and Microsoft Dynamics CRM are all in production with beta users, and HubSpot Certified Partners are at the ready to help customers develop integrations for their CRM of choice. HubSpot developers have even created a mobile leads application, currently running on Google Android, so that sales people can access leads and contact information on the fly, ensuring that they can connect with a hot prospect when the time is right.
"The availability of this API is going to open things up for all our clients who have been eager to connect the dots between their marketing and sales efforts," said Daniel Lynton, CEO of Lynton Web, a HubSpot customer and partner. "We’ve already implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great so far and will solve a lot of workarounds that marketers have traditionally used, giving them visibility into marketing ROI."
Marketing sophistication is increasing, but marketers need to rely on a single, consistent source of data to power all their marketing activities and decisions. By allowing developers to draw from HAPI, HubSpot will function as the central hub while providing marketers the flexibility to create unique applications required for their specific businesses. HubSpot APIs will expose other applications and marketing data sets from within HubSpot, enabling integration with more existing content and blogging systems and many more creative scenarios that passionate users and developers will imagine.
"At HubSpot, we are building marketing stars who must have full visibility into the sales return on their marketing investments," stated Brian Halligan, Founder and CEO of HubSpot. "The Leads API is how we can give this critical business intelligence to our entire customer base, regardless of their choice of CRM. HAPI extending the entire product will ultimately provide a foundation for marketers to transform their entire marketing ecosystem."
To learn more about HubSpot’s new features to help businesses master inbound marketing, register for the HubSpot Summer 2010 Launch Webinar on June 8th at 11AM ET:
To learn more about HAPI, the Leads API or to obtain information about support for HubSpot APIs, visit HubSpot’s Developer wiki at http://docs.hubapi.com.
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot offers free marketing tools at http://www.grader.com and hosts a free marketing community at http://inboundmarketing.com.