Cloud Computing
Today, Salesforce and Box introduced their new, more integrated relationship. Previously, Box was featured on the Salesforce App Exchange as an add-on. Now it’s in the CRM itself. For users, there will be Salesforce Files Connect for Box. For developers, there’s a Box SDK for Salesforce toolkit. The further-integration leads to more powerful business solutions … Read more
:: Long term rivals: Microsoft + Salesforce, announce full-fledge collaboration plans :: In his keynote speech at Dreamforce 2015 yesterday, Salesforce CEO Marc Benioff announced Microsoft and Salesforce’s plans to further extend their strategic partnership to connect and integrate the Salesforce Customer Success Platform with Microsoft Office productivity apps and services. There will be an … Read more
Salesforce IoT Cloud made a Thunderous Entrance at Dreamforce this year As mentioned this morning, Dreamforce is Salesforce’s forum of choice to announce innovations, new product release and features. #DF15 just started and announcements are already starting to come in. I’ll post them as they arrive over the next few days: Salesforce Unveils Breakthrough Salesforce … Read more
Salesforce is announcing the next generation of Salesforce Analytics Cloud, delivering actionable intelligence across the Customer Success Platform. New Wave Actions will enable Salesforce users to take actions directly at the point of insight from within any Wave Analytics dashboard. In addition, Salesforce will deliver Wave visualizations across the entire Customer Success Platform. Salesforce’s on … Read more
Cloud World Forum London wasn’t what I expected this year. But, there’s good & bad*. The good: ten niche vendors, who might have been overshadowed by marketing prowess of big league complete-suite cloud vendors, had an opportunity to shine. (* The bad: many other inspiring cloud innovators weren’t there. Nor were the crowds. As … Read more
Salesforce announced this week its CRM’s Next Generation Marketing Cloud. Most importantly, it is referencing to is its newly enhanced Journey Builder, which allows Digital Marketing Managers to go to one place to map and optimize journeys that span sales, service, marketing, custom apps and more. Re-branding Clarify-er: Salesforce Marketing Cloud is the new name … Read more
Passing semi-technical certification exams like the Salesforce Pardot Developers Certification exam (hurray) makes me a digital marketing consultant. But not a programmer. So, when asked ‘what is Heroku used for’, I felt the need to write a simple answer for business managers to understand. If your company has been evaluating Salesforce as a potential solution … Read more
Salesforce.com is branching out into Employee Management as the company announced its new Employee Success Platform, Salesforce for HR, today. Using the same communication and software design principles as for its other platforms, Salesforce for HR transforms employee engagement by delivering personalized experiences to empower employees. It also helps manage the HR function by providing … Read more
Enabling enterprises to embrace the App revolution and the Internet of Things, Salesforce created AppExchange Store Builder, a module of software to allow companies to build, brand and distribute its own apps for employees and customers. It’s free for existing customers. Over 80 percent of Fortune 500 companies have built business apps today. In many … Read more
Today Salesforce is launching Salesforce1 Lightning Connect, the fastest and easiest way to integrate with data stored in legacy enterprise back-office systems. Let me put this in context: today’s announcement is a significant step forward on its new strategic path. In my last article on Dreamforce in Review, I wrote about significant developments in Salesforce’s … Read more