10 Marketing Automation Benefits

benefits marketing automati

The exact definition of Marketing Automation is still germinating. At its narrowest, it involves email marketing only, but at its broadest, it refers to every aspect of online branding or cloud marketing. This means efficiently managing a company’s sales and marketing efforts across multiple connected online channels. In this broad definition, it embraces email, SMS, … Read more

2011 CRM Buyers Guide from CRMsearch.com

A Comparative Analysis of the Top 10 CRM Vendor Solutions >> Click here for the link to the CRM Buyers Guide from CRMsearch.com Juniper Media, a digital media company that delivers business technology focused content through online channels, has released the 2011 CRM Buyers Guide exclusively on CRMsearch.com. This free research advisory is an independent … Read more

Salesforce Chatter – 5 Great Concepts, One Missing Link

There’s enough chatter about Chatter these days. In the future, you can expect to see Chatter morphing in features.  A good example is the acquisition of DimDim with its teleconferencing and desktop sharing features. Let’s face it, the way we do business is different than 5 years ago, and enterprise software will certainly be different … Read more

Comparing SugarCRM vs. Salesforce.com [Whitepaper]

The good folks at BrianSell.net have produced a great 4 page summary outlining the differences between SugarCRM and Salesforce.com. Everything from price to data management and backup. Here is a snippet, but you’ll have to go through their registration to download the whitepaper.  Too bad this isn’t an iPhone app.

Veeva CRM and Mederi Integration Provides New Insights for the Pharma Industry

BARCELONA — Veeva Systems, the global leader in cloud CRM solutions for the life sciences industry announces the ability to integrate with Mederi, a leading provider of network intelligence and insights for the healthcare industry. The seamless integration between Veeva CRM and Mederi allows pharmaceutical companies to manage their customer relationships and to analyse professional … Read more

Upcoming Event: CRM for Sales Managers – October 21, 2010

CHARLOTTE, N.C.–Success Accelerators announces “CRM for Sales Managers,” part of their Fall Webinar Series, is scheduled for October 21, 2010 from 1:30 pm – 2:30 pm. Register here: www.successaccelerators.com CRM applications provide a diverse range of tools to sales reps. but for all of the attention given to training end users on how to get … Read more

Don’t Make a CRM Buying Mistake [Whitepaper]

7 Points to Consider Before Selecting Your CRM Solution Whitepaper by Larry Caretsky, President, Commence Corporation Customer Relationship Management is one of the fastest growing sectors of the computer software industry. In order to gain a competitive edge, companies of all sizes are looking for ways to improve how they market, sell and provide service … Read more

OracleWorld Open conference with Larry Ellison and Salesforce.com Marc Benioff

This is too funny. If you are following the OracleWorld Open conference, you may get caught up in the little feud between CEO Larry Ellison and Salesforce.com’s Marc Benioff. It all started earlier this week with the new Oracle’s Exadata machine.  Yes, Sun hardware.  A "cloud in a box" analogy. Salesforce.com users knows Benioff’s agenda … Read more