Box-Salesforce Integration Boosts Cloud Business Productivity

Today, Salesforce and Box introduced their new, more integrated relationship. Previously, Box was featured on the Salesforce App Exchange as an add-on. Now it’s in the CRM itself. For users, there will be Salesforce Files Connect for Box. For developers, there’s a Box SDK for Salesforce toolkit. The further-integration leads to more powerful business solutions … Read more

Marketing Cloud Predictive Journeys Announced at Salesforce World Tour in New York

salesforce exacttarget predictive intelligence

Today, Salesforce announced its Marketing Cloud Predictive Journeys, with Predictive Scores and Predictive Audiences. With this new product, marketers can fuse CRM and marketing data with relevant contextual data such as web browsing activity and email “Whether you’re looking to collect behavioral data and infer preferences, predict the next best content, or deliver personalized messages … Read more

SalesforceIQ Integrates with Desk.com for Better SMB Sales and Customer Service

Yesterday, Salesforce introduced a new integration of Desk.com with SalesforceIQ. This integration will help small and medium-sized companies (SMB) to realize customer service and sales in a smarter way. Desk.com is an all-in-one customer service app for fast-growing companies, while SalesforceIQ is an easy, proactive and intelligent sales solution to SMB to help close more … Read more

New Microsoft-Salesforce Integration Era Planned

CEO microsoft nadella salesforce benioff

:: Long term rivals: Microsoft + Salesforce, announce full-fledge collaboration plans :: In his keynote speech at Dreamforce 2015 yesterday, Salesforce CEO Marc Benioff announced Microsoft and Salesforce’s plans to further extend their strategic partnership to connect and integrate the Salesforce Customer Success Platform with Microsoft Office productivity apps and services. There will be an … Read more

Next Gen Salesforce Analytics Cloud has Actionable Intelligence

salesforce crm mobile cloud

Salesforce is announcing the next generation of Salesforce Analytics Cloud, delivering actionable intelligence across the Customer Success Platform. New Wave Actions will enable Salesforce users to take actions directly at the point of insight from within any Wave Analytics dashboard. In addition, Salesforce will deliver Wave visualizations across the entire Customer Success Platform. Salesforce’s on … Read more

10 Cloud Co’s to watch (spotted at Cloud World Forum London 2015)

Cloud World Forum London wasn’t what I expected this year. But, there’s good & bad*. The good: ten niche vendors, who might have been overshadowed by marketing prowess of big league complete-suite cloud vendors, had an opportunity to shine.   (* The bad: many other inspiring cloud innovators weren’t there. Nor were the crowds. As … Read more

Salesforce Unveils Service for Apps

salesforce crm mobile cloud

Service for Apps  – the Future of In-App Mobile Support Today Salesforce unveiled several mobile CRM related releases that will significantly improve its CRM usage for its clients on the go. Companies can now build multi-channel customer service – including live video chat with a customer service agent – into their mobile apps to deliver … Read more

Salesforce.com Releases Salesforce Wear

salesforce wear

Salesforce unveiled the world’s first enterprise cloud computing app for wearables, Salesforce Wear. Leading other enterprise cloud players and customers, it anticipates the near-future introductions of wearables: Salesforce’s initiative precedes the Apple’s iWatch launch, rumored to be this Fall. It also preempts the introduction of other important wearables. Salesforce Wear is Salesforce.com’s effort to stay … Read more