Mobile Cloud Computing Forum

1st December 2010

RIBA, London

Booking Hotline: +44 (0) 845 519 1230

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Enterprise Cloud Mobility and Applications

Show Highlights:

• 1 day conference and exhibition on Enterprise Mobile Cloud Computing and Enterprise Apps
• Watch the event streamed LIVE online free of charge, with the option to ask questions from your desktop – click here to register
• Hear from leading case studies on how they have integrated Mobile into their working practices
• Learn from the key players offering Mobile products and services
• Benefit from our pre-show online meeting planner
• Network in our combined exhibition and catering area
• Evening networking party for all attendees

The term cloud computing is one of the most hyped phrases around at the moment, mainly in the context of the future of the web. But cloud computing’s potential doesn’t begin and end with the personal computer’s transformation into a thin client – the mobile platform is going to be heavily impacted by this technology as well.

Mobile Cloud Computing at its simplest, refers to an infrastructure where both the data storage and the data processing happen outside of the mobile device. Mobile cloud applications move the computing power and data storage away from mobile phones and into the cloud, bringing apps and mobile computing to not just smartphone users but a much broader range of mobile subscribers.

The mobile device user will benefit from mobile cloud computing. Company users can share resources and applications without a high level of capital expenditure on hardware and software resources. Due to the nature of cloud applications, users do not need to have very technical hardware to run applications since these computing operations are run within the cloud. This reduces the price of mobile computing to the client. End users could see a huge number of new features enhancing their phones due to mobile cloud computing.

Enterprises can also take advantage with company users able to share resources and applications without a high level of capital expenditure on hardware and software resources. Due to the nature of cloud applications, users do not need to have very technical hardware to run applications since these computing operations are run within the cloud. This reduces the price of mobile computing to the client.

The growth of enterprise mobile cloud computing will create new revenue streams for both IT and mobile suppliers serving businesses.  Reasons for this include an evolving IT supply chain, business adoption of cloud platforms for IT services and greater business use of handsets and smartphones.

The immediate opportunity lies in leveraging cloud platforms to develop mobile applications, particularly mobile applications that leverage enterprise data. In the longer-term opportunity is in mobile devices accessing IT services from the cloud and paying for access on a per-use basis.

Developers can also greatly benefit from mobile cloud computing. Advantages include access to a bigger market, the chance to make applications that cost less, and keep a larger share of the revenue. As developers only need to make one build of the program and still reach every device user, their building costs are reduced when compared with if they had to make a new build for each mobile platform separately.

A major hurdle faced by cloud computing is the availability of networks and intermittency. A cloud program requires a constant internet connection. However as mobile internet capabilities continue to get better, chances are high that solutions to such a problem will become apparent.

New programming languages like HTML 5 already provide a fix by enabling data caching on a mobile device, and this allows a cloud application to continue to work until the connection is restored.
The Mobile Cloud Computing Forum explores how cloud computing technologies will become a disruptive force in the mobile world, making mobile apps more sophisticated and allowing them to be offered to a much broader audience of mobile subscribers. It will explore the mobile applications that will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome.

"By 2015, more than 240 million business customers will be leveraging cloud computing services through mobile devices, driving revenues of $5.2 billion"
— ABI Research