A life audience of 46,000 people just finished listening to #keynote11 of the Dreamforce ‘’11 Conference with their heads in status ‘data overload’.  Lots to digest and integrate into the new futures of a many an enterprise.

I thought to share with you some take-always:

Dreamforce11

META-VIEW:

**  It’s audience of 46,000 is even one 1000 more life attendants to the conference than previously expected.

The last Dreamforce, which was less than a year ago was only 35,000. It has move to a whole other level, and there is no going back.

Clear message for us all is: BETTER PAY ATTENTION to what’s happening at Salesforce.com as your industry surely is watching and wanting it.

**  The emphasis of the keynote was directed to marketing and customer service.  So should your emphasis be to any technology adoption.

** Being  hip, beyond traditional business, is now big business: Dreamforce 11 started off with traditional Hawaiian prayer and chant. Lucky for them!

DreamForce 11

EYE-LEVEL

The keynote, delivered as usual by Marc Benioff, Chairman and CEO of Salesforce.com was inspiring as per usual.

A lot of the keynote was focused on all their acquisitions and how Salesforce.com is going to incorporate them to their product line. 

Growth through acquisition has been a clear growth strategy for Salesforce.com, as it’s the only way to buy technology development time and shorten time-to-market into either new segments or when delivering new technology. 

Mind-shifting Perspectives

Benioff, CEO Salesforce.com: “Are customers and employees social with each other? How do we bridge the social divide?”

Angela Ahrendts, CEO of the luxury Burberry brand which is 3 months into being a social enterprise: “If you don’t build a social enterprise now, I don’t know what your business model is in 5 years”.

How it can be done: Watch the KLM Surprise video from YouTube. Go find it. Good video about how they’re using social to surprise customers. (see video: http://www.youtube.com/watch?v=pqHWAE8GDEk )

Social Enterprise

Overall, at the conference, Salesforce.com will be introducing and championing the concept of ‘social enterprises’, as the type of companies that revolutionize their interaction with customer and employees through social, mobile and open cloud technologies.

Salesforce.com considers itself a key-to-success in your company’s delivery on this:

1.  Salesforce.com has lots of Social aspects to its offering now: – Chatter Now, Chatter Customer Groups, Chatter Approvals, Chatter Service and Data.com.  All these technologies can speed up the social app adoption across an entire enterprise.

*** important aspect of developing a social enterprise: how to scale it. ***

2. Salesforce.com highlighted how it’s tuned into Mobile access. It referred to its Touch.salesforce.com which taps into the power of HTML5 to optimize Salesforce apps for mobile devices including the iPad, iPhone, Android and others.

3. Salesforce.com is Open Source – minded.  I wrote about Heroku a few days ago, and that Heroku is now working with Java.  Salesforce.com’s Chatter Connect and Database.com is to provide the most open, flexible and social enterprise platform in the industry…

Salesforce.com talked  a lot about its acquisitions and how they each fit into their big picture strategic pursuit.

About Dreamforce 2011

Dreamforce 2011 organized by Salesforce.com in San Francisco. There is a record in-person attendance with 46,000 people present. Yes, it’s crowded here.

A big aha: