SugarCRM to Present a Webcast with Bright House Networks and Levementum on Designing and Deploying a CRM Solution

Publisher of Selling Power Magazine to Lead a Panel Discussion on Utilizing SugarCRM’s Software to Deliver a Well-Rounded Customer Experience

WHAT: SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM software), will host a webinar panel discussion entitled: “From Pipeline Management to Total Customer Management.”

This interactive panel will feature SugarCRM customers Bright House Networks, the nation’s sixth largest digital cable company servicing over 2.4 million end users, and Levementum, a leading professional services firm, who will discuss how to design and deploy an enterprise-class CRM platform using SugarCRM’s advanced software solution.

WHY: Given the tough economic climate, sales leaders realize the shortcomings of traditional CRM solutions. Today’s forward looking companies are redesigning their sales organization, improving processes and lowering their cost of sales while bringing the company much closer to their customers.

Attendees will gain insight on the following discussion topics:

• The key drivers for successful CRM evaluation and selection
• How to adapt CRM to enhance existing business processes
• How to leverage commercial open source SugarCRM as a platform
• How to create a Total Customer Management solution
• Why tracking customer data alone does not drive customer satisfaction
• How to significantly lower the total cost of ownership

TOPIC: “From Pipeline Management to Total Customer Management”

DATE: Wednesday, October 22, 2008

TIME: 10:00 a.m. PDT / 1:00 p.m. EDT

DURATION: 1 Hour (Including Q&A)

WHERE: Please register for the webinar by visiting: www.sellingpower.com/webinars2/october/sugar_crm/sugar/index.asp

MODERATOR:

Gerhard Gschwandtner is the founder and publisher of Selling Power Magazine. Gschwandtner is the founder and CEO of Personal Selling Power, Inc., a magazine and book publishing company located in Fredericksburg, VA. After seven years as an international sales and marketing executive in Austria, France, and the United States, he started a sales training consulting company and trained over 10,000 salespeople in Europe and the United States. In 1981 he started Selling `Power on a shoestring budget and turned it into the leading sales management magazine, with a circulation of 138,000 subscribers in 67 countries. Today Personal Selling Power, Inc. has a book-publishing division, an audio-publishing division, and the leading Website in the sales industry, www.sellingpower.com, with over 100,000 individual visitors a month. Gschwandtner’s wife, Laura, is the editor of Selling Power, and two of their three daughters also work for the magazine. He has created 14 books on selling and management and two books on photography.

PANELISTS:

Geoff Mobisson is the CEO and founder of Leventum. Mobisson’s experience in CRM has spanned multiple industries and multiple CRM platforms. Mobisson has personally led several successful CRM and Change Management implementations for large and small global multi-channel sales organizations. Prior to his work at Levementum, he led eBusiness and Data Warehouse efforts at ON Semiconductor, where he was also accountable for Corporate IS Application Architecture and Sales Application efforts. Prior to his efforts at ON Semi, Geoffrey was Executive Vice President and Founder of Dataweb Technologies, an Oracle Applications Consulting Firm. Geoffrey received a BS in Electrical Engineering from MIT and an MBA from the Harvard Graduate School of Business Administration.

Lee Vinton is the manager of Business Engineering Services with Bright House Networks. Lee Vinton brings more than a decade of experience with high speed network engineering and business operations in his current role at Bright House Networks. In this role, Lee leads a team of network engineering, sales engineering and project management resources to coordinate provisioning and service delivery for all fiber to the premise customers. Lee has worked with the CFL Business Solutions and Network Operations teams throughout the Orlando rollout of Dedicated Access, providing Metro Ethernet and dedicated Internet fiber optic connectivity to businesses, municipalities and local government. The Business Engineering Services group at Bright House Networks was developed specifically for delivering managed network services to fulfill a customer need. Prior to Bright House Networks, Lee was lead engineer at GEAC Enterprise Solutions overseeing the server and network operations for North and South America.

About SugarCRM

SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM’s open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-site and appliance-based solutions to suit customers’ security, integration and configuration needs.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.