First, there was Software-as-a-Service (SaaS), then Salesforce.com coined the term Platform-as-a-Service (PaaS), and now we have Mobility-as-a-Service (MaaS). Note that Mobility-as-a-Service™ is trademarked.

Verticals onDemand Launches First Mobility-as-a-Service™ Application for Life Sciences Companies

VMobile™ delivers anywhere access to data with zero maintenance costs

PLEASANTON, Calif.–(BUSINESS WIRE)–Verticals onDemand, the pharmaceutical industry’s leading provider of Software-as-a-Service (SaaS) CRM solutions, launches a new category of on-demand applications – Mobility-as-a-Service™ (MaaS). Verticals onDemand’s new VMobile™ MaaS application provides users with offline access to their VBioPharma™ CRM system. For the first time, life sciences companies can deploy mobile applications that do not require additional maintenance costs or effort to support and enhance.

The new VMobile application runs on any Microsoft ® Windows XP or Vista-based laptop or Tablet PC, empowering users with anytime, anywhere access to their VBioPharma CRM system. Like other multitenant SaaS applications, all VMobile users run the same version of the underlying software code, enabling back-office upgrades and consistently high quality. VMobile also automatically reads the VBioPharma metadata, allowing customers to configure the application only once for deployment both online and offline.

Similar to user synchronization sessions with traditional mobile applications, VMobile sends all new data to the server and downloads all relevant data updates for the user. But, unlike other mobile products, any new versions of the application, software updates, and metadata are also included in this same synchronization session without any IT staff involvement.

“For the very first time, customers do not have to choose between end user satisfaction and overall maintenance costs,” explained Peter Gassner, president and chief executive officer of Verticals onDemand. “With MaaS applications, customers benefit from a fast and flexible mobile application that is self-updating and self-maintaining. It is the best of both worlds.”

The new MaaS application extends the versatility of VBioPharma, Verticals onDemand’s SaaS CRM application launched in 2007. VMobile delivers the real-time convenience of a local database with the right functionality to get the job done quickly. Plus, with pre-validated PDMA and CFR Part 11 compliant sample disbursements and signature capture, VMobile ensures that pharmaceutical companies get the most out of their Tablet PC deployments.

“SaaS is great for users who have constant access to the Internet. But pharma reps also need access to their data when they are on the road, on a plane, and in a doctor’s office. That’s what MaaS brings to the table,” says Matt Wallach, vice president of sales & marketing at Verticals onDemand. “No technology vendor has ever offered a mobile application with the same unprecedented ease of use, flexibility, and low total cost of ownership that is the hallmark of SaaS.”

VMobile is generally available today and product demonstrations can be viewed in the VoD Demo Center at www.verticalsondemand.com/demo.

About Verticals onDemand

Verticals onDemand is the leading provider of Software-as-a-Service (SaaS) CRM applications to the pharmaceutical and biotechnology industry. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software as a Service (SaaS) operations savvy with Force.com from salesforce.com, the world’s first multitenant, on-demand platform. Verticals onDemand customers are achieving the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.

Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information and online product demonstrations, visit www.verticalsondemand.com.