WHEN: Tuesday, February 1 at 10:30 AM PST, 1:30 PM EST, 7:30 PM CET (Rome)
Are you fully leveraging your followers and fans on Twitter and Facebook?
Do you know what your customers are saying about you? Do you know what kind of impact Twitter “retweets” and Facebook “Likes “ could have on your Google or Bing page rank?
In today’s changing market, its essential for the savvy online marketer to understand how social media buzz is being integrated into search, and how to harness this evolving relationship to improve SEO rankings.
Join Optify and three top experts, Liz Strauss, Rand Fishkin, and Erez Barak for a free, 45-minute webinar and open discussion on the intersection of social media and search.
In this webinar, you’ll learn:
- How top search engines like Google and Bing are integrating social data into search result pages
- How to leverage your social networks to boost brand visibility through search
- The business implications of social and search’s convergence for both the B2B and the B2C marketer
Liz Strauss has been called the most influential non-celebrity blogger on the Internet. People visit her blog to learn, swap strategies and meet each other. She’s been called a thought provoker, an über connector, an idea machine. She is the CEO and founder of SOBCon, author of the popular Successful-Blog.com and a public speaker. Liz defines irresistible businesses as those with great relationships who constantly remove what customers don’t want, enhance what customers love and add something unexpected customers would die for.
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of SEO software. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and the NY Times, among others, and keynoted conferences on search around the world.
Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. Prior to Optify, Erez was a director of product marketing in HP’s software business unit. Erez has been involved in creating software products since 1998, with experience at Hewlett Packard, Mercury Interactive, Adwise, and Amdocs. He was recently named among the Top 25 Innovators in 2010 by Seattle Business Magazine.