Top Canadian telecommunications company increases sales performance and reduces cost with full payback in just four months

BOSTON — Nucleus Research analysts have independently examined the deployment of Salesforce CRM solutions at Telus Corporation to find a rapid return on investment (ROI) of 280% in four months time.

Telus is a leading national telecommunications company in Canada with 11.2 million customer connections and provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. As Telus outgrew its contact management system, it explored a more global, centralized approach to both sales and support to be able to best serve its customers and forecast future opportunities. After reviewing several leading on-premise CRM solutions, as well as a number of on-demand options, Telus selected Salesforce CRM.

Salesforce CRM provided Telus with a highly flexible CRM system that supports its distributed teams with a common view of customers and pipelines across the company. This has resulted in better, more efficient customer service leading to higher sales. Additionally, the Salesforce CRM solution has lowered marketing costs, reduced employee turnover and boosted manager productivity.

“Telus is an excellent example of the quantum-leap effect companies can experience with a strategic IT upgrade. Starting with an antiquated contact management solution, Telus has built a highly effective CRM solution that improves customer service, sales and bottom-line profitability,” said Rebecca Wettemann, VP of Research, Nucleus Research.

The full case study is available at NucleusResearch.com All Nucleus Research ROI case studies are independent assessments, evaluating the costs and benefits from the IT deployment.

About Nucleus Research

Nucleus Research is a global provider of IT research and advisory services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. For more information, visit NucleusResearch.com.