Customer Intelligence

Six Questions About Your Customer Intelligence

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By Chuck Wallin What do we mean by intelligence? The opposite of intelligence is stupidity and another word for stupid is ignorant and another word for ignorant is uninformed. Therefore, the opposite of intelligence is the condition of being uninformed. Does your business, or any business, truly know what forces drive its profits or losses? … Read more

Customer Intelligence – Are Your Customers Trying To Talk To You

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By Chuck Wallin “Okay boys it’s the first day of school!” One of my all time favorite movies is the 1977 film Close Encounters of the Third Kind. At the end of the movie, scientists are trying to communicate with the obviously far advanced aliens. One scientist says, “Okay boys it’s the first day of … Read more