It’s no secret SugarCRM and Salesforce.com don’t like each other.

Last year, while attending Dreamforce 2009, dubbed “The Cloud Computing Event of the Year", I was handed a book shortly after parking my car at the Moscone garage.

SugarCRM created 1000 copies of a book titled “Behind the Smoke Screen: The Untold Story of How Salesforce.com Still Manages to Sell 1999 Technology 10 years later”.

They also handed out 5,000 flyers.

Of course, it was a knock-off of Benioff’s book, “Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry”

It had the same blue cloud cover, and the same thickness, but it was full of blank pages, despite 6 very short chapters.  And I mean very short.

Basically, the book slammed Salesforce for using proprietary code (SugarCRM is open source) and old Oracle database software (SugarCRM runs on MySQL, which ironically is now owned by Oracle).

Today, you can even say that Salesforce runs on 1500 Dell Servers but I’ll leave that for Larry Ellison to comment.

Unfortunately, my copy was swiped during breakfast when I put it down to get a second cup of coffee.

I later saw that book on eBay!

I’ll be attending Dreamforce 2010 again this year (check out #DF10 on Twitter, the official hashtag for the event) so I’ll be sure to get there early on Day 1 and report back on this year’s shenanigans.

Stay tuned.

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry