SugarCRM, provider of open source CRM software, today unveiled its Open+ Partner Program, which it says will offer its channel partners a wider variety of incentives and resources to deliver its solutions to customers.

The Open+ Partner Program includes a market development program that provides SugarCRM partners with resources for business planning, business development activities, event execution, market positioning and sales delivery; Greater access and support for SugarCRM’s Open Cloud platform and enabling technology to help build, manage and maintain next-generation cloud solutions for customers as well as a new referral program that rewards partners for each qualified lead referred to SugarCRM.

It is also offering partners more streamlined lead generation, distribution of leads, and deal registration, as well as centralised marketing collateral partners can leverage as they go to market with Sugar-powered solutions, and a new customer reference program to spotlight partner success stories and aid the sales engagement process.

“Open+ creates even more distance between SugarCRM’s award-winning channel program and those of other CRM providers,” claims Liz Smith, VP of EMEA Sales. “SugarCRM offers unmatched value for VARs looking to build sustainable revenue streams in the cloud.”