StraightThrough CRM Solutions Rebrands Itself as Tier1CRM Inc; Expands into Additional Vertical Market Segments

TORONTO, May 23 – StraightThrough CRM Solutions has changed its name to Tier1CRM Inc. The change represents the company’s expansion of its business focus from providing Financial Services CRM solutions to serving various other market segments, including the retail, high-tech and public sectors.

The company’s niche is in providing highly specialized on-demand CRM solutions. It is a Premier Consulting Partner of salesforce.com, the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). By broadening its focus, Tier1CRM can meet the needs of a larger marketplace; as of January 31, 2008 salesforce.com has more than 41,000 customers.

“In the same way that we have created sophisticated applications for Wall Street trading floors, we are now bringing that same magic to other types of businesses,” said Mark Notten, CEO of Tier1CRM. “Salesforce.com’s truly innovative Force.com platform-as-a-service is effectively an on-demand operating system platform to us. We have proven that leading-edge business applications can be delivered quickly and cost-effectively, using the on-demand model.”

“Tier1CRM is a great new name for a trusted and longstanding partner of ours,” said Bobby Napiltonia, Senior Vice President of Worldwide Channels and Alliances for salesforce.com. “Mark Notten and his team have been instrumental in creating innovative products that leverage the Force.com platform to help us gain traction where highly specialized solutions are called for, such as in Capital Markets. We look forward to building on that momentum in other industry sectors with Tier1CRM.”

Tier1CRM’s vision is to deliver accelerated on-demand CRM business solutions to its clients. “Speed, usability, flexibility and integration are the four keys to success in our users’ world,” said Mario Lollino, Tier1CRM’s Vice President of Product Strategy. The existing StraightThrough ACE product line, with 5-star customer ratings, is available on salesforce.com’s AppExchange. “StraightThrough ACE is being rebranded as ‘Tier1ACE’. This next generation product suite is being adapted to other areas of financial services such as Retail Wealth Management, as well as to other industry sectors. The first products are available now on the AppExchange”, said Mr. Lollino.

“Developing vertically specialized applications using Force.com enables us to create applications that are used by the biggest and the best firms in any industry sector, and to deploy them out-of-the-box to all sizes of clients, from five to 50,000 users, with no infrastructure investment required,” said Phil Matthews, Vice President of Architecture for Tier1CRM. “The best cloud computing technologies available today, including Adobe FLEX and salesforce.com’s Apex language, allow us to focus on innovation instead of infrastructure, which allows us to tap into a much larger market.”

The Tier1CRM Professional Services organization, led by Ian Hayes, an industry veteran of the media sector and consumer packaged goods marketing, is increasing its industry-specific skill sets. “Besides financial services, we’ve been successfully delivering specialized on-demand CRM solutions to our customers in the high tech, media and public sectors, to name a few, for the last few years,” said Mr. Hayes, Vice President of Professional Services for Tier1CRM. “Our recent staff expansion into New York also provides a great springboard to grow our professional services business in those areas,” he added.

Tier1CRM Professional Services counts the Ontario Lottery and Gaming Commission (OLG) as one of its clients. “As a result of the work Tier1CRM provided, we now have a custom Salesforce solution that has been extremely valuable to our line of business and will continue to pay dividends for many years to come,” said Mark McSporran, Regional Manager, Ontario Lottery & Gaming.

StraightThrough Inc., the original parent company of StraightThrough CRM Solutions led by financial services industry veteran John Wherry, will continue to provide advanced solutions to the investment management industry, and will retain the StraightThrough brand and website (www.StraightThrough.com).

Tier1CRM Inc. (www.Tier1CRM.com) is a privately held company with offices in Toronto and New York.

Force.com Platform and the AppExchange

Force.com (www.force.com) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at www.salesforce.com/appexchange.

About Salesforce.com

Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company’s portfolio of SaaS applications, including its award-winning CRM application, available at www.salesforce.com/products, has revolutionized the ways that customers manage and share business information over the Internet. The company’s Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at www.force.com, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace available at www.salesforce.com/appexchange.