Customer Relationship Management (CRM) software is rapidly growing in popularity as businesses strive to differentiate themselves through enhanced customer service in an increasingly competitive market place. However, many businesses share a common misconception that CRM is just a sales tool, say CRM specialists DMC Software Solutions.
Mike Ramsay, Managing Director of DMC Software proclaims, “Many businesses are aware of the organisational benefits a CRM solution provides, including enhanced customer retention through improved customer service. However, many businesses grossly under utilise CRM viewing it as a contact database to manage the sales process and therefore do not reap the full benefits offered.
“CRM has come a long way since its introduction and it is advancing rapidly. Almost all business functions and processes can now be managed using a CRM solution. Products such as Sage SalesLogix have revolutionised CRM with sophisticated functionality controlling everything from sales and marketing through to IT, customer service and beyond.”
Sage SalesLogix, the world’s leading mid market CRM solution, provides users across an organisation with a single view of customer interaction, enhancing collaboration and allowing prompt responses to customer enquiries. With access to a complete communication history workforce productivity is enhanced and a higher quality of customer service can be offered, enhancing customer service.
The power of Sage SalesLogix can be extended to control the finance function with SalesLogix Link 200. A competitive edge can be achieved by integrating front and back office solutions, SalesLogix Link 200 users can track sales from initial lead, to closure, invoice and credit control. Moreover, accounts and suppliers can be promoted from one system to another reducing administration errors by removing the need for re-keying data.
About DMC Software
DMC Software is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, across a broad range of industries. DMC are Sage specialist offering a number of solutions including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.
For more information on the CRM solutions and professional services available from DMC Software visit http://www.dmcsoftware.co.uk. Alternatively, email firstname.lastname@example.org or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.