SAN FRANCISCO — Salesforce.com (NYSE: CRM), the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) and Google (Nasdaq: GOOG) today expanded their global strategic alliance to make it easy for companies of all sizes to run their business in the cloud with Salesforce for Google Apps. The combination of the Google Apps suite of productivity applications and the Salesforce suite of Customer Relationship Management (CRM) applications enables businesses to effectively communicate and collaborate without any hardware or software to download, install or maintain. Salesforce for Google Apps also leverages the Force.com Platform and Google’s open APIs, opening up even more development opportunities for developers and partners.
“Google and salesforce.com have always had similar models and philosophies about delivering innovations made possible by the Internet,” said Eric Schmidt, CEO of Google. “Salesforce.com was a pioneer in Software-as-a-Service and a year ago we joined them in this mission to bring the benefits of cloud computing to businesses of all types. Together, we are making more applications and services available online so customers can focus on building their core business rather than the applications that support it.”
“Salesforce.com is thrilled to be offering Google Apps integrated with our Salesforce applications and Force.com Platform-as-a-Service to the millions of businesses looking to manage their entire office in the cloud,” said Marc Benioff, chairman and CEO of salesforce.com. “The combination of our leading CRM applications and Google’s business productivity applications pushes forward the transformation of the industry to cloud computing. The end of software is here.”
“Since the launch of Google Apps a year ago, we have been following a trail blazed by salesforce.com and delivering cloud computing to business of all sizes,” said Dave Girouard, Google vice president and general manager of Enterprise. “In addition to providing services to hundreds of thousands of customers, we have witnessed firsthand the benefits of the cloud: salesforce.com was one of the first Google Apps customers, and Salesforce has been an invaluable tool in growing Google’s business.”
Salesforce.com and Google — Cloud Computing for the Enterprise
Both salesforce.com and Google have altered the software landscape by delivering SaaS applications, for CRM and productivity respectively, over the Internet. Today, this shift in the technology industry is being referred to as cloud computing, and salesforce.com and Google are well poised to deliver it to the enterprise. In June 2007, salesforce.com and Google launched Salesforce Group Edition featuring Google AdWords(TM), which has become a valuable tool for thousands of businesses by encapsulating every element of the customer life-cycle — advertising, lead generation, sales, and customer support — in one solution. In today’s announcement, salesforce.com and Google are expanding their strategic alliance and delivering a second joint product to enable companies of all sizes to achieve success in cloud computing — Salesforce for Google Apps.
Salesforce for Google Apps
Salesforce for Google Apps is a simple, yet powerful combination of essential applications for business productivity (email, calendaring, documents, spreadsheets, presentations, instant messaging) and CRM (sales, marketing, service and support, partners) that enables an entirely new way for business professionals to communicate, collaborate, and work together in real time over the Web. Salesforce for Google Apps offers a complete way for businesses to harness the power of cloud computing without the cost and complexity of managing hardware or software infrastructure. Salesforce for Google Apps includes:
- Salesforce and Gmail(TM) – Businesses can now easily send, receive and store email communication, keeping a complete record of customer interactions for better sales execution and improved customer satisfaction.
- Salesforce and Google Docs(TM) – Create, manage, and share online Google Documents, Google Spreadsheets, and Google Presentations within your sales organization, marketing group, or support team for instant collaboration.
- Salesforce and Google Talk(TM) – Instantly communicate with colleagues or customers from Salesforce and optionally attach Google Talk conversations to customer or prospect records stored in Salesforce.
- Salesforce and Google Calendar(TM) – Expose sales tasks and marketing campaigns from Salesforce on Google Calendar. Built by Appirio, this application is one example of a new category of partner extensions to Salesforce for Google Apps.
“Salesforce.com and Google have changed the game again. This is, hands down, the best example of the consumerization of the enterprise. This is revolutionizing the way people work,” said Sheryl Kingstone of the Yankee Group.
“The combined offering from salesforce.com and Google brings together the best in enterprise CRM and productivity applications, all delivered over the Internet. Salesforce for Google Apps enables us to extend our company’s SaaS strategy even further,” said Doug Menefee, CIO of The Schumacher Group.
“While salesforce.com has always enabled us to work easily with client desktop productivity tools, we love that we now have the freedom to run our office in the cloud,” said Prasan Vyas of UST Global.
Read the rest of the Press release here.