To spend 3 million dollars for a 30 second ad may be a lot of money, especially when you consider the potential 100 million targeted viewers.

A YouTube video going viral would have a better effect.  Entertainer Justin Bieber has over 430 million views for a single video without spending 3 million dollars.

Salesforce will have two ads during the SuperBowl.

Salesforce and its Chatter ads collaborated with the Black-Eyed Peas Superbowl half-time show featuring will.i.am.  It’s also an unusual coincidence that Mr. Bill is involved with technology, having just joined Intel as Director of creative innovation.

No need for stage fright, the Black-Eyed Peas has previous experience with the SuperBowl, being a part of the 2005 Super Bowl pregame show.  Half-time is where its at.

Of course, Salesforce used Chatter.com to produce the ads.

“During the production of the two commercial spots, we were collaborating on documents, scripts, artwork, downloading, uploading—all securely in the cloud using Chatter. Any task can be solved when you have a team working cohesively,” said will.i.am.

Here is the video on YouTube: