Small business/large business management and success is largely dependent upon customer acquisition, customer relationship enhancements, and customer retention, otherwise known as Customer Relationship Management, or CRM. CRM is a combination of enterprise strategies, business processes and information technologies that are used to learn about customers’ needs and behaviors in order to develop stronger relationships with … Read more
Today, the market is very competitive and each organization is striving to achieve higher productivity using the latest technology. Nowadays, almost every company is investing its resources to develop the perfect help desk software for the sole reason of enhancing customer service. Customer satisfaction is considered as the most important factor in the service industry. … Read more
This article is basically a Press Release by Oracle from end July. It’s informative about its latest CRM product, R14, but.. it is biased, of course. The reason I’m featuring its latest release, is that personally, I like Oracle solution’ analytics, offering actionable insights instantly. Siebel CRM On Demand’s interactive analytic capabilities that let you … Read more
What is Customer Relationship Management? by Diane Newsom Customer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better manage customer relationships. It is a corporate level strategy that focuses on creating and maintaining effective communication with its customers. Ideally, a sound CRM strategy should develop an end-to-end process … Read more
By Astrid van Dorst & Jimson Lee The wide range of vendors and new CRM product & service releases in the CRM market place may cause the task of selecting a CRM that’s right for your organization to be overwhelming at first. I’ve created a 4-step approach to simplify the your selection process. I trust … Read more
Another ‘gift card exchange’- site is emerging, but this one, by a company called Leverage, focuses on the customer information inherent in great volumes of gift cards in a single database. Leverage aim is to focus on the CRM aspect of gift cards. It forecasts that 40% of its business will be from retailers selling … Read more
Customer.com. Oh, I know it’s an old book in cyber times. But it’s a good one for CRM implementers to review before they embark on their planning their new project. Here is a summary of the book, in bullet points: Target the Right Customers 1. Focus your electronic commerce efforts on your most profitable customers. … Read more