By Vera Lang

This video is meant as a energy boost for managers and their companies. It might be used in introductory CRM kick-off meetings, to help determine what the benefits of CRM could be for your organization.

While the video essentially promotes Microsoft CRM Business Solutions through customer case study stories, I believe this video on core issues & benefits is relevant to many kind of CRM projects:

1. when the market changes
2. when your business is complicated
3. when top management wishes for ‘quick wins’, i.e. fast ROI, as well as transformational chance.