Hospitals now able to provide personalized health information to patients using their existing Web presence using intelligent CRM technology.
BIRMINGHAM, Ala.–A recent survey conducted by HIMSS Vantage Point shows 160 million people in the United States have gone online for health information. This continuing reliance on the Internet for health information has led to an exclusive partnership between two industry leaders, MEDSEEK and CPM Marketing Group, to provide hospitals with the first Cross Media CRM™ solution. MEDSEEK will utilize CPM Marketing Group’s newly enhanced Instant-CRM™ (ICRM) Web service to allow hospitals to communicate one-to-one with customers/patients on the Web.
“Customers that use the Web for health information will leave a site quickly if the content is not relevant or not what they want. It is very difficult to develop a customer e-experience that fits everyone and fulfills each individual’s needs, but now with Instant CRM we can do that,” said John Hallick, President and CEO of CPM Marketing Group, headquartered in Madison, Wisconsin. He further explained that ICRM is an interactive Web service that delivers real–time, personalized CRM communications to every user based on individual health needs. The system is designed to interactively and incrementally control the content displayed on the hospital Web site to enhance and personalize the consumer “conversation.”
“Consumers and patients are seeking personalized health information regarding services and wellness programs focused on them,” said Peter Kuhn, President of MEDSEEK.
“The ability to offer a highly interactive personalized web experience using the capabilities of ICRM and MEDSEEK’s Enterprise eHealth solutions gives our customers very distinct competitive advantage. Our joint offering provides clients with a solution to understand their patient’s needs and build a specific marketing strategy to meet those needs, every time they come online,” said Kuhn.
CPM’s ICRM is an ideal complement to MEDSEEK’s Channel Manager tool. Channel Manager provides context-sensitive content delivery for Web sites enabling the site to dynamically populate with information based on the user’s current activity on the site.
“CPM identified MEDSEEK as a partner because they push the envelope in the development of leading edge enterprise e-health solutions, such as Channel Manager. Our companies have a strong working relationship at the highest level and a commitment to continue improving upon personalized customer communications,” said Hallick.
Birmingham, Alabama-based MEDSEEK provides healthcare organizations with Enterprise eHealth solutions to fully engage and strengthen relationships with key constituents–physicians, patients, employees, and consumers. By connecting information and communities to foster an enhanced experience with the organization, hospitals will improve community advocacy, revenue and patient throughput, and clinical decision making. MEDSEEK’s comprehensive technology platform and strategic consulting services create the infrastructure and provide the thought leadership for hospitals to deliver the most powerful Portal solutions. With more than ten years’ experience and 600+ hospital customers, MEDSEEK has the experience and expertise to meet the diverse needs of the healthcare community. MEDSEEK also maintains offices in California and Mississippi. For more information, visit www.medseek.com or call 888-MEDSEEK.
About CPM Marketing Group
CPM Marketing Group, headquartered in Madison, Wisconsin, is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. Our solutions operate from an accessible, customer-centric database that includes comprehensive individual and household data extracted from institutional and external research sources. CPM’s suite of software tools provides easy and secure access to data for individual snapshots of patients and health consumers on a segment-of-one basis. For more information, visit www.cpm.com, call (800) 332-2631 or e-mail email@example.com.