AgilOne, the cloud-based predictive marketing company, today announced that Living Direct, Inc., an eCommerce company specializing in consumer products, is leveraging predictive analytics to better engage with its customers. With the AgilOne platform, Living Direct will be able to segment its customers based on how they buy and what types of compact indoor and outdoor living space products they buy. Armed with this information, the company will be able to speak more relevantly to their customers’ interests and increase revenue.
“Naturally we want our customers to enjoy our home products, but we also want them to enjoy their shopping experience so that they come back for more,” said Jason Roussos, chief marketing officer of Living Direct, Inc. “Once we started seeing early results, it was a no-brainer that we needed to move forward quickly with our use of AgilOne. We don’t want to be yet another “batch and blast” retailer. Instead, we want to provide relevant and timely communications to buyers that help them understand the breadth of our product offerings – specifically offerings that best complement their prior purchase history.”
The AgilOne platform optimizes customer engagement, increases repeat purchases, and creates more profitable relationships by growing customer lifetime value across all channels. AgilOne’s powerful analytics algorithms not only give insights into what shoppers are buying, but they also help retailers like Living Direct predict what customers will want to buy down the road. Living Direct’s ultimate goal is to bring back more first-time buyers and retain more customers, and the average AgilOne customer experiences approximately a 20 percent lift with both.
“Because Living Direct offers a one-stop-shop for appliances, accessories and furnishings for small spaces, there are a lot of opportunities for up-sells and repeat customers,” said Omer Artun, CEO of AgilOne. “We are working with Living Direct so they can really be very surgical about who they are marketing to and why. Our technology is helping the home retailer to make more informed business decisions based on real-time insights so they can build longer-term customer relationships.”