What do you offer people when everyone has an iPad or iPhone?

Money.

Cash.

Cold hard cash.

Microsoft is launching a new Dynamics CRM Online promotional deal titled “Cloud CRM for Less” that targets Salesforce, SAP and Oracle.  The timing is impeccable as Dreamforce starts tomorrow.

Microsoft is offering $150 in cash per user, per seat with a minimum of 50 signups and a maximum of 500 seats per customer. This promotional offer is available between now and March 31, 2012.  The deal is only open to customers in U.S. and Canada and only to those that purchase at minimum of 50 CRM Online licenses.  Companies are required to sign a two-year licensing subscription deal for Microsoft’s Dynamics CRM Online in order to qualify for the cash reward.

Microsoft CRM Online is priced at $44 per user per month.  You do NOT have to be an existing customer of Salesforce, SAP and Oracle.

So basically, you get 3.4 months free when you sign up for 24 months, or a 7% in savings.

Last year, Microsoft had people on Segways to spread the Microsoft Dynamics and their $200 per user incentives to switch from Salesforce.com (or Oracle, for that matter). The slogan on the Segways had “I  Didn’t get Forced”.   Microsoft also ran a full page ad in The Wall Street Journal. 

On the other hand, SugarCRM handing out mock Christmas carol book and had a group of carolers singing carols with lines like “On the first day of Dreamforce, Marc Benioff gave to me: An overpriced subscription fee.”  Last year’s Dreamforce User Conference was held in early December.

Let the Games begin.