Now this is something I can relate to.

I enjoy watching the reality TV show “Extreme Makeover – Home Edition” but I never gave it a second thought on how to organize all the volunteers who make the show.

Sure, the end result is a wonderful new home to a challenged family, but a lot of work and co-ordination goes behind the scenes, especially when it comes own to specialized professions in the construction industry.

I expected a lot of phone calls and a lot of email going out to Blackberries and iPhones, but now with the power of on-demand email marketing software solutions, anything is possible.

I’d like to see their Microsoft Project timelines! 3 cheers for being on time and on budget!

Homebuilder Selects ExactTarget to Power Communications for ‘Extreme Home Makeover’

Builder to Use Email, Text Messaging, Voice Messaging and Landing Pages to Keep Connected with Army of Volunteers Needed for Up-Coming Show

INDIANAPOLIS–Indianapolis homebuilder, The Estridge Companies, announced today it will use the power of ExactTarget’s on-demand email and messaging platform to communicate with the thousands of expected volunteers for its up-coming build with ABC’s Extreme Makeover: Home Edition.

Estridge, which announced today its plans to build a new home for a yet-to-be announced Indiana family for the Emmy-award winning reality show, will use ExactTarget’s software to register people to receive news alerts about the build and to send email and voice messages to volunteers reminding them of their up-coming shifts. The builder will also use ExactTarget’s text messaging capabilities to allow people visiting the build site to text in questions about Estridge or any of the products used on the build.

“Extreme Makeover is a terrific show that relies on the support of the community and its volunteers to make dreams come true. I’m absolutely thrilled we can provide our technology and support to ensure volunteers and community members are kept up-to-date on this historic endeavor,” said Scott Dorsey, chief executive officer of ExactTarget.

To learn more about Estridge’s up-coming Extreme Makeover: Home Edition project or to sign up to receive email alerts about the project, visit www.estridge.com.

“Serving the community and giving back to those who make Indiana special has been a hallmark of Estridge and founding principal of our company,” said Paul Estridge, president and chief servant of Estridge. “Thanks to ExactTarget’s support, we’ll be better able to stay in touch with the army of volunteers and community members we’ll need to make this project a success.”

Ty Pennington, team leader of the show, as well as his design team, will notify the selected family by showing up at the family’s Indianapolis-area residence on March 27.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

About The Estridge Companies

Founded in 1967 by Paul Estridge, Sr., The Estridge Companies are now comprised of a family of companies that build the finest homes in central Indiana. The only Indiana builder ever to win the National Housing Quality Award, the highest award for achievement in the home building industry, Estridge has built more than 7,500 homes. The company has 90 full-time employees and is headquartered in Carmel, Ind.

About Extreme Makeover: Home Edition

Now in its sixth season, Extreme Makeover: Home Edition has won back-to-back Emmy Awards as Best Reality Program (non-competitive). The program is produced by Endemol USA, a division of Endemol Holding. Anthony Dominici is the executive producer, and David Goldberg is the president of Endemol USA. The show airs on Sundays (7:00-8:00 CST), on the ABC Television Network.