This case study about Bertelsmann. The case study reveals how this company uses CRM analytics to create personalized service. This in turn results into efficiency in its customer relationships.

Bertelsmann CRM SAP Casestudy.

This is one of the world’s largest retail companies in public media, with 40 million members in its book clubs around the world. Bertelsmann deployed mySAP CRM, SAP R/3, with mySAP BI to help realize its marketing objectives.