Leading Partner Relationship Management Vendor Answers Customer Demand with Sophisticated and Flexible Salesforce.com Collaboration Tool

REDWOOD SHORES, Calif., — RelayWare, a global provider of cloud-based partner relationship management (PRM) software, today announced RelayWare Salesforce.com Integration Connector, a flexible, off-the-shelf interface that enables actionable communication between Salesforce’s customer relationship management (CRM) software and RelayWare’s market-leading PRM solution. Although fundamentally different, PRM and CRM are strategically complimentary and RelayWare customers can now leverage each system’s synergetic capabilities to achieve a cohesive sales platform. With the new connector, vendors benefit from enhanced sales productivity stemming from clean, consistent and high quality sales data across the enterprise. Tying in a dedicated PRM system, customers receive closed loop sales and marketing collaboration from the vendor through the partner to the end customer which directly affects, and grows, the bottom line.

Salesforce is the industry’s leading CRM solution and manages the relationship between the direct sales force and its customers; similarly, RelayWare PRM is utilized by the indirect sales force to manage all channel-related opportunities. RelayWare’s Salesforce.com Connector unites these different yet equally important systems to ensure consistent communication across an organization’s sales force. By removing the firewall between PRM and CRM systems, the Connector eradicates time consuming, error-riddled manual entry processes and ensures that all sales leads are automatically directed to the correct business unit providing both groups the ability to drive sales with consistent, actionable data.

"Today’s announcement formalizes what we’ve already been executing with our customers," said Mike Morgan, chief executive officer of RelayWare. "Because Salesforce.com has such a large footprint, our team has been working in the field to join these two imperative business tools for awhile now. The customers who participated in our beta test program saw incremental profits from partner-led leads and renewals dwarf the investment made in RelayWare within a month of deployment; delivering a substantial ROI."

Sophisticated and flexible enough to connect to both standard and customized Salesforce applications, the Salesforce.com Connector operates in tandem with all RelayWare’s products. Designed to address the complexity of an indirect sales model based on a company’s business priorities, timescales and budget, RelayWare is available in three solutions: RelayWare Connect, an out-of-the-box solution that incorporates PRM best practices for partner programs at an early evolutionary stage; RelayWare PRM, a sophisticated enterprise solution designed to optimize every phase of a partner program; RelayWare Partner Lifecycle Management (PLM), a system with enhanced functionality to address the most complex and sophisticated global partner programs. For more product information, please visit RelayWare’s website.

Availability and Pricing

The Salesforce.com Integration Connector is available immediately for new and existing customers. For further information, please contact RelayWare at (650) 632-4520 or fill out the online contact form.

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software — purpose built for PRM — with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor’s ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit: www.relayware.com.