Siebel CRM On Demand R14 extends functionality, customization & integration

This article is basically a Press Release by Oracle from end July. It’s informative about its latest CRM product, R14, but.. it is biased, of course. The reason I’m featuring its latest release, is that personally, I like Oracle solution’ analytics, offering actionable insights instantly. Siebel CRM On Demand’s interactive analytic capabilities that let you … Read more

CRM is about YOUR customers not random consumers

Another ‘gift card exchange’- site is emerging, but this one, by a company called Leverage, focuses on the customer information inherent in great volumes of gift cards in a single database. Leverage aim is to focus on the CRM aspect of gift cards. It forecasts that 40% of its business will be from retailers selling … Read more