cloud Sales, cloud Marketing
Siebel CRM On Demand brought Kodak’s GCG three key benefits: 1. Brought uniformity of reporting and pipeline forecasting to US Sales staff 2. Delivered real-time analytics for Sales staff and management 3. Provided a uniform set of processes for integration of all US/C acquisitions. To build Kodak’s market position in the professional graphics segment, it … Read more
Web-based CRM (also referred to as hosted CRM, on-demand or online CRM, or browser-based CRM) offers the advantage of using and developing applications online. By using online applications, where all you need is a browser, businesses can focus on on more critical tasks that will make an impact to your business (profit wise!) instead of … Read more
By Vera Lang This video is meant as a energy boost for managers and their companies. It might be used in introductory CRM kick-off meetings, to help determine what the benefits of CRM could be for your organization. While the video essentially promotes Microsoft CRM Business Solutions through customer case study stories, I believe this … Read more
By Vera Lang Over 80% of owners & managers of small to medium-sized enterprises (SME) who are adopting Customer Relationship Management (CRM) say that their biggest challenge is to get staff to use the CRM software.” highlights a recent survey by Really Simple Systems. Purchasing decisions are critical for CRM implementation success. Really Simple Systems, … Read more
By Vera Lang Research forecasts that by 2010, organizations worldwide will spend $11 billion per year on customer relationship management (CRM) solutions. A large portion of this expense is allocated to CRM’s Professional Services Cost. As it is possibly the single biggest cost item on the bill, companies should pay close attention to it. How … Read more
Learn More about CRM. Here are the best books on the topic: 1. “CRM at the Speed of Light, 3e“ is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, … Read more
Customer.com. Oh, I know it’s an old book in cyber times. But it’s a good one for CRM implementers to review before they embark on their planning their new project. Here is a summary of the book, in bullet points: Target the Right Customers 1. Focus your electronic commerce efforts on your most profitable customers. … Read more