CRM Systems
The exact definition of Marketing Automation is still germinating. At its narrowest, it involves email marketing only, but at its broadest, it refers to every aspect of online branding or cloud marketing. This means efficiently managing a company’s sales and marketing efforts across multiple connected online channels. In this broad definition, it embraces email, SMS, … Read more
Salesforce.com’s mission to support startups and small-to-medium business (SMBs) has been taken a step further with its announcement of Desk.com Business Plus yesterday. With Business plus, new capabilities are added to specifically boost customer retention, improve response times of customer issue resolution and most importantly, enhance agent productivity. Desk.com is the all-in-one customer support app … Read more
Cloud World Forum London wasn’t what I expected this year. But, there’s good & bad*. The good: ten niche vendors, who might have been overshadowed by marketing prowess of big league complete-suite cloud vendors, had an opportunity to shine. (* The bad: many other inspiring cloud innovators weren’t there. Nor were the crowds. As … Read more
Service for Apps – the Future of In-App Mobile Support Today Salesforce unveiled several mobile CRM related releases that will significantly improve its CRM usage for its clients on the go. Companies can now build multi-channel customer service – including live video chat with a customer service agent – into their mobile apps to deliver … Read more
Salesforce announced this week its CRM’s Next Generation Marketing Cloud. Most importantly, it is referencing to is its newly enhanced Journey Builder, which allows Digital Marketing Managers to go to one place to map and optimize journeys that span sales, service, marketing, custom apps and more. Re-branding Clarify-er: Salesforce Marketing Cloud is the new name … Read more
Salesforce.com launched Sales Cloud1 and Service Cloud1, its re-invented Sales and Service apps, yesterday. Sales reps and service agents now can access a wide range of CRM tools vial their mobile devices, to realize smarter sales and transformative customer service. Last November, Salesforce.com introduced Salesforce1 ~ a major stepping stone in making its CRM tools mobile. Salesforce1 … Read more
At the ‘Salesforce1 World Tour’ conference in London yesterday, Salesforce.com announced it achieved #1 market share leadership in the CRM software market in the UK. This leadership position is based on the Total Software Market Revenue data for 2013 by Gartner. Marked as the fastest growing software company in the world, Salesforce.com has shown 42% … Read more
The new Salesforce1 Mobile App will deliver the most complete, connected and customizable mobile experience in a single app for business users—just as the Facebook mobile app has done for consumers New Salesforce1 Mobile App will include more than 30 new features that will allow users to sell, service, market and manage any business … Read more
New app lets customers browse FAQs, submit service tickets, and query knowledge bases right from a company’s Web site. Commence, a provider of customer relationship management software for small and midsized firms, this week previewed its new Customer Portal, due for release at the end of June. The Commence Customer Portal is an extension of … Read more
Performance Edition will combine the world’s #1 CRM apps and platform—Sales Cloud, Service Cloud and Salesforce Platform—together with Data.com, Work.com, Identity, Live Agent, Knowledge and additional sandbox functionality in a single solution Performance Edition will bring together the innovations companies need to drive amazing growth, achieve new levels of customer satisfaction and maximize sales and … Read more