Constellation Research, Accenture and Deloitte join Badgeville to share insights on how gamification helps business leaders drive customer loyalty and employee productivity

REDWOOD CITY, Calif. — Gamification is set to be a hot topic at Dreamforce 2013, Salesforce’s annual conference for business leaders across sales, customer success, marketing, and services. The conference schedule features over 15 sessions on gamification, focusing on driving value for businesses looking to impact their bottom line.

"Gamification is a necessary strategy for today’s business leaders," said R "Ray" Wang, Founder & Chairman, Constellation Research, who is set to appear on Dreamforce’s "The Business Value of Gamification" panel. "Executives focused on driving loyalty, employee productivity and sales excellence are seeing significant value from their gamification investments. The results are real and those customers with gamification programs are outperforming those without."

Badgeville, the world’s leading gamification platform, along with partners, thought leaders and customers, will offer insights on driving business value from gamification in its series of sessions at Dreamforce 2013.

Badgeville Dreamforce 2013 Session Highlights:

Influencing Customer and Employee Behavior Through Gamification
When: Monday, November 18, 10am PT
Where: Marriott Salons 1-3
Steve Sims, founder of Badgeville’s Behavior Lab, will present a session on gamification strategy and design. Learn how to create powerful gamification programs that deliver substantial results for your business.

Gamification – Open Forum with Thought Leaders & Experts
When: Wednesday, November 20, 9am PT
Where: YBCA Forum
Join Badgeville and engagement thought leaders for "Gamification – Open Forum with Thought Leaders & Experts," moderated by Salesforce Chief Scientist, JP Rangaswami.

More Than a Game: The Business Value of Gamification
When: Thursday, November 21, 9am PT
Where: Westin Franciscan Ballroom
Join Constellation Research’s Ray Wang, Engine Yard, Accenture and Deloitte, alongside Badgeville’s VP of WW Marketing Chandar Pattabhiram to learn about the convergence of social and gaming to drive serious business results.

"We are excited to be joined by some of the top thought leaders in social business and strategy to discuss their digital transformation initiatives," said Chandar Pattabhiram, VP, WW Marketing, Badgeville. "Gamification is front-and-center in many F1000 initiatives in 2014, a point highlighted by over 15 sessions on the topic at this year’s Dreamforce event."

Those who stop by Badgeville’s booth #N2123 and participate in an engagement mission are automatically entered for a chance to win a signed Joe Montana Jersey.

About Badgeville

Badgeville, The Behavior Platform, is the world’s leading cloud-based gamification technology. With hundreds of global customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including American Express, Oracle, Samsung, Bell Media, Kendall Jackson, Philips Electronics, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)