Astrid van Dorst
The exact definition of Marketing Automation is still germinating. At its narrowest, it involves email marketing only, but at its broadest, it refers to every aspect of online branding or cloud marketing. This means efficiently managing a company’s sales and marketing efforts across multiple connected online channels. In this broad definition, it embraces email, SMS, … Read more
Salesforce.com’s mission to support startups and small-to-medium business (SMBs) has been taken a step further with its announcement of Desk.com Business Plus yesterday. With Business plus, new capabilities are added to specifically boost customer retention, improve response times of customer issue resolution and most importantly, enhance agent productivity. Desk.com is the all-in-one customer support app … Read more
Cloud World Forum London wasn’t what I expected this year. But, there’s good & bad*. The good: ten niche vendors, who might have been overshadowed by marketing prowess of big league complete-suite cloud vendors, had an opportunity to shine. (* The bad: many other inspiring cloud innovators weren’t there. Nor were the crowds. As … Read more
Service for Apps – the Future of In-App Mobile Support Today Salesforce unveiled several mobile CRM related releases that will significantly improve its CRM usage for its clients on the go. Companies can now build multi-channel customer service – including live video chat with a customer service agent – into their mobile apps to deliver … Read more
Salesforce announced this week its CRM’s Next Generation Marketing Cloud. Most importantly, it is referencing to is its newly enhanced Journey Builder, which allows Digital Marketing Managers to go to one place to map and optimize journeys that span sales, service, marketing, custom apps and more. Re-branding Clarify-er: Salesforce Marketing Cloud is the new name … Read more
Passing semi-technical certification exams like the Salesforce Pardot Developers Certification exam (hurray) makes me a digital marketing consultant. But not a programmer. So, when asked ‘what is Heroku used for’, I felt the need to write a simple answer for business managers to understand. If your company has been evaluating Salesforce as a potential solution … Read more
Salesforce.com is branching out into Employee Management as the company announced its new Employee Success Platform, Salesforce for HR, today. Using the same communication and software design principles as for its other platforms, Salesforce for HR transforms employee engagement by delivering personalized experiences to empower employees. It also helps manage the HR function by providing … Read more
Salesforce announced Salesforce Marketing Cloud Predictive Decisions last Friday. This brings Marketing Cloud a whole notch up in terms of useful application. How so? With Predictive Decisions, marketers can now harness the power of data science to analyze customer engagement and -deliver new recommended content, products or offers to customers, creating highly personalized journeys across … Read more
Enabling enterprises to embrace the App revolution and the Internet of Things, Salesforce created AppExchange Store Builder, a module of software to allow companies to build, brand and distribute its own apps for employees and customers. It’s free for existing customers. Over 80 percent of Fortune 500 companies have built business apps today. In many … Read more
Today Salesforce is launching Salesforce1 Lightning Connect, the fastest and easiest way to integrate with data stored in legacy enterprise back-office systems. Let me put this in context: today’s announcement is a significant step forward on its new strategic path. In my last article on Dreamforce in Review, I wrote about significant developments in Salesforce’s … Read more