Astrid van DorstToday, Salesforce and Box introduced their new, more integrated relationship. Previously, Box was featured on the Salesforce App Exchange as an add-on. Now it’s in the CRM itself. For users, there will be Salesforce Files Connect for Box. For developers, there’s a Box SDK for Salesforce toolkit. The further-integration leads to more powerful business solutions … Read more
Today, Salesforce announced its Marketing Cloud Predictive Journeys, with Predictive Scores and Predictive Audiences. With this new product, marketers can fuse CRM and marketing data with relevant contextual data such as web browsing activity and email “Whether you’re looking to collect behavioral data and infer preferences, predict the next best content, or deliver personalized messages … Read more
Yesterday, Salesforce introduced a new integration of Desk.com with SalesforceIQ. This integration will help small and medium-sized companies (SMB) to realize customer service and sales in a smarter way. Desk.com is an all-in-one customer service app for fast-growing companies, while SalesforceIQ is an easy, proactive and intelligent sales solution to SMB to help close more … Read more
:: Long term rivals: Microsoft + Salesforce, announce full-fledge collaboration plans :: In his keynote speech at Dreamforce 2015 yesterday, Salesforce CEO Marc Benioff announced Microsoft and Salesforce’s plans to further extend their strategic partnership to connect and integrate the Salesforce Customer Success Platform with Microsoft Office productivity apps and services. There will be an … Read more
Salesforce’s second major Dreamforce #DF15 announcement: Salesforce today announced SalesforceIQ, the future of selling for every business. Powered by groundbreaking Relationship Intelligence– technology that utilizes advanced data science to analyze company relationships with prospects, customers and partners, the new SalesforceIQ for Small Business and SalesforceIQ for Sales Cloud are transforming selling for businesses of every … Read more
Salesforce IoT Cloud made a Thunderous Entrance at Dreamforce this year As mentioned this morning, Dreamforce is Salesforce’s forum of choice to announce innovations, new product release and features. #DF15 just started and announcements are already starting to come in. I’ll post them as they arrive over the next few days: Salesforce Unveils Breakthrough Salesforce … Read more
Salesforce is announcing the next generation of Salesforce Analytics Cloud, delivering actionable intelligence across the Customer Success Platform. New Wave Actions will enable Salesforce users to take actions directly at the point of insight from within any Wave Analytics dashboard. In addition, Salesforce will deliver Wave visualizations across the entire Customer Success Platform. Salesforce’s on … Read more
Passing a exam is not easy in general. And the Salesforce Pardot certification exam is not one of the easiest exams around. There isn’t really a reason why because Pardot is meant to be simple to use. But I know quite a few consultants who have been studying for it all summer, and it’s proven … Read more
“High Performing Sales Teams leverage 3 aspects of digital marketing extensively: sales analytics, mobile sales apps, and collaborative selling through a company-wide sales culture. Predictive Analytics and Mobile Sales Apps are among the top new trends driving the future of sales.” These are the key findings of the new Salesforce 2015 State of Sales report … Read more
Device shipments are a cornerstone figure for a plethora of derivative forecasts, such as, for example, mobile app sales growth, and is therefore of interest on this blog on cloud computing. The key takeaway: Revised slower growth for device unit shipment(only 1.5%), while 6% decline in End-user spending on devices. Slowdown partly attributable to … Read more