Following the success of their online food ordering system, wagamama customers can now place take-out orders from wherever they happen to be on most mobile devices, with GPS technology being used to pinpoint their nearest wagamama restaurant
wagamama announced it has released a mobile optimized version of its web ordering system to work on all smartphones including iPhones, Android devices and Blackberry devices. Web and mobile experts Adactus Ltd built the mobile extensions required on top of wagamama’s scaleable MICROS myCentral eCommerce framework which is a next generation eCommerce platform for the hospitality and food service sector that links to the POS system in each restaurant offering customers a means of placing orders online for collection at their nearest wagamama restaurant.
At the heart of the wagamama solution is an easy to use ordering web site in the unique style of wagamama’s branding. Customers can order take-out from the full menu, and regular customers can take advantage of ‘quick ordering’ by number from the menu. Check out is a quick and painless process with payment being taken by credit card with a pre-arranged pickup time from the restaurant.
wagamama were able to benefit from Adactus’ proven platform to build an online ordering system in a very short space of time. With expertise in connecting to retail POS systems, and previous eCommerce experience in the restaurant sector, Adactus delivered a robust and scaleable solution to wagamama’s exacting brand guidelines.
wagamama has also introduced a fully-fledged iPhone app using the custom interfaces created by adactus. There are now 71 restaurants online, with three distinct ordering methods; web, mobile and mobile apps including iPhone.
Commenting on the release of the mobile optimized solution, wagamama IT Manager, Richard Tallboy, said “With the rapid increase in people accessing the internet through smartphone devices, it was vital that we were able to support the majority of phones that could access our website ordering system. Adactus were able to make the necessary coding changes to our eCommerce system which has created a mobile site that looks and acts like a dedicated mobile application”.
Adactus Managing Director Chris Hall said “We are delighted to help wagamama extend their reach to a growing user base now choosing to purchase their food over a mobile device rather than the traditional PC”.
wagamama is a chain of award-winning pan-asian inspired noodle restaurants with 36 located Internationally and 71 in the UK. Voted “best company” at the retailer’s retail awards 2008, “most popular London restaurant” 2006, 2007, 2008, 2009 and 2010 as voted for by Zagat readers, “official super brand” 2007 and 2008, as voted for by the super brand council, “official cool brand” 2003, 2004, 2005 and 2006, 2008 as voted for by the cool brand council. Since it first opened in 1992, wagamama’s philosophy has remained unchanged: to combine fresh and nutritious food in an elegant yet simple setting with helpful, friendly service and value for money.
Adactus, http://www.adactus.co.uk is a technology-based consulting and mobile development company that specializes in e-Business consulting and development that includes custom eCommerce solutions, internet business applications, mobile web and multiple platform mobile applications. Adactus was founded in 2001 by the key staff responsible for the launch of Dell Online’s presence in Europe. The management team has a wealth of experience in the specification and development of web application software solutions. They know how to embrace the Internet to deliver to customer’s higher revenues, lower operating costs and increased customer satisfaction. Adactus have delivered scalable web applications in many market sectors both in the UK and internationally. For more information please visit http://www.adactus.co.uk