This article is basically a Press Release by Oracle from end July. It's informative about its latest CRM product, R14, but.. it is biased, of course. The reason I'm featuring its latest release, is … [Read more...]
Archives for August 2007
What is Customer Relationship Management?
What is Customer Relationship Management? by Diane NewsomCustomer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better … [Read more...]
CRM Vendor Selection Approach
By Astrid van Dorst & Jimson Lee The wide range of vendors and new CRM product & service releases in the CRM market place may cause the task of selecting a CRM that's right for your … [Read more...]
CRM is about YOUR customers not random consumers
Another 'gift card exchange'- site is emerging, but this one, by a company called Leverage, focuses on the customer information inherent in great volumes of gift cards in a single database. … [Read more...]
Bedtime Reading for Managers Deploying a CRM
Customer.com. Oh, I know it's an old book in cyber times. But it's a good one for CRM implementers to review before they embark on their planning their new project. Here is a summary of the … [Read more...]
