Browse > Home / White Papers / Doing CRM right: What it takes to be successful with CRM

Doing CRM right: What it takes to be successful with CRM


Click on the link to download, or right click and choose “save as”.

Doing CRM right: What it takes to be successful with CRM

Company: IBM

Published: September 05, 2006

Type: White Paper

Abstract:

At its best and fullest, CRM does more than just automate a call center or improve a sales report; for those companies up to the challenge of “doing CRM right,” it can transform them – culturally, structurally, and strategically. CRM done right can make companies more:

  • Responsive and targeted in the way they interact with customers
  • Educated and smarter about extending product and services offerings
  • Strategically in-tune with customer needs and values so that delivering on customer expectations enhances competitive advantage.
CRM Help Desk Software