SAP Campaigns to Put Customers First
May 28, 2008 by Jimson Lee
Better late than never.
When large (and I mean large) companies grow so big, sometimes their only focus is the bottom line and the first “value” to disappear from the mission statement is Customer Service.
I despise it when a company is simply interested in dropping off cardboard boxes, don’t you? After all, it’s relationships that matter, right?
So it’s refreshing to see mega giant SAP change their ways a bit to listen to their customers. Whether they will do anything with the valable input is another matter.
Click here for the full article on Silicon.com
SAP promises to listen to customers
UK boss: “We’ve put the customer at the centre of our universe”
SAP’s UK boss has pledged to put more emphasis on listening to customers and being more responsive than the ERP software giant has been in the past.
Steve Rogers, UK MD of SAP admitted the company has fallen short in terms of listening to its customers in recent years but said there is now an opportunity to get closer to users and encourage greater collaboration between vendor and customer.
Speaking to silicon.com at SAP’s Sapphire conference in Berlin this week, Rogers, said: “We’ve put the customer at the centre of our universe. There’s an opportunity to do more with our customers.
“We don’t set the strategy. We’re encouraging an ecosystem. Most of what we do is in response to the market and our customers.”
As part of this, SAP has boosted its customer facing team in the UK to give businesses better access to the company and to encourage greater dialogue between the two. Rogers said SAP is now in a good position to be more responsive to customer needs.
Chairman of the UK and Ireland SAP User Group, Alan Bowling, told silicon.com that SAP does appear to be involving its customers more.
He said: “[SAP is] doing an awful lot to improve the wider engagement with customers.
“This is about a company that is clearly caring about its customers – I’m seeing that both on a global level and I’m seeing it at a local level.”
Tagged:
amp, application, applications, business, customer, Customer Service, customers, ERP, market, relationship, sap, service, software, system
Related Articles on CRM Help Desk Software.com
- Sage Unveils Cloud-Based Sage CRM Solutions
- Vancouver MLS Selects Marqui to Launch Its Online Presence
- Successful CRM: Getting The Right Software Is Vital
- TreeHouse Announces Marketing View Integration with Salesforce
- VOIP CRM Adds Google Voice
Recent Articles on CRM Help Desk Software.com
- SURVEY: Call Centers Risk Losing Customers as Complaints Go Unrecognized
- V-Soft Launches VPRMS, V-Soft Product Recall Management Software
- Australian CRM software youGROW to take on the Internationals
- Websense Security Labs Reports ‘User Trust’ Targeted Attacks; More Than 1 in 10 ‘Top Search’ Results Categorized as Malware
- LANDesk Extends Market Leadership in IT Asset Management
- Major 3-Day London Cloud Conference Attracts Wide International Audience
- Logicalis Deploys UK’s First Cisco UCS at Winterflood Securities
- Customer Service Must be Less than 2 minutes?
- Vertical Solutions, Inc. Announces VContactCenter, a Multi-Channel, Cloud-Based CRM Contact Center Management Solution Designed for Customer Service
- Data Privacy Day: New Report Reveals Companies Struggle to Manage Electronic Records
Free Newsletter
Sign up for the free Daily newsletter, filled with tips and ideas on how to choose a proper CRM, Help Desk, Customer Support, or Enterprise Content Management software system. Your email address will be kept confidential and won't be shared. Easily unsubscribe at any time.
If you enjoy the free information available on this site, you're sure to enjoy the free newsletter as well:
Share and Enjoy:
Comments
Got something to say?
Complete List of CRM Vendors & Help Desk Vendors
Latest Headlines
- SURVEY: Call Centers Risk Losing Customers as Complaints Go Unrecognized
- V-Soft Launches VPRMS, V-Soft Product Recall Management Software
- Australian CRM software youGROW to take on the Internationals
- Websense Security Labs Reports ‘User Trust’ Targeted Attacks; More Than 1 in 10 ‘Top Search’ Results Categorized as Malware
- LANDesk Extends Market Leadership in IT Asset Management
- Major 3-Day London Cloud Conference Attracts Wide International Audience
