Product Evaluation – Customer Relationship Management: Salesforce.com Available

DUBLIN, Ireland — Research and Markets has announced the addition of the “Product Evaluation – Customer Relationship Management: Salesforce.com” report to their offering.

We recently completed a comparison of six market leading Customer Relationship Management (CRM) solutions. One of the evaluated products was Salesforce.com. The evaluation examines specific strengths and weaknesses to determine to what degree the product would make a good choice for an organization implementing CRM. This research note outlines several key points, including:

• Salesforce.com’s position in the spectrum of CRM offerings.
• A description of Salesforce.com’s CRM solution.
• Salesforce.com’s product strengths and challenges.

Salesforce.com is a viable mid-market CRM vendor, especially in sales force automation. While its on-demand model will not appeal to all companies, this model allows for rapid start-up, simple customization, and rapid expansion as small businesses’ CRM needs grow. Salesforce.com also has a strong partner development community (AppExchange), which is generating enhancements and extensions by partners through community-based development. This rapid innovation capability, resulting from community-based development, will become a disruptive force in the enterprise application market, ensuring Salesforce.com a long-term position among major CRM application vendors.

For more information visit http://www.researchandmarkets.com/research/d1536c/product_evaluation

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