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OutSystems Accelerates Hyperion Therapeutic Go-to-Market

June 25, 2008

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California Based Biopharmaceutical Company Deployed a Compliant CRM Solution in Three Weeks

SAN RAMON, Calif.–OutSystems announces that Hyperion Therapeutics, Inc. deployed the OutSystems CRM Solution in three weeks to manage all company interaction with customers, including institutions and the clinicians’ community.

Once Hyperion announced their series B financing and co-promotion agreement for AMMONUL® (sodium phenylacetate and sodium benzoate) Injection 10%/10% and BUPHENYL® (sodium phenylbutyrate), they only had a few weeks to launch their sales effort and get a CRM solution in place to support the commercial team. Hyperion needed a CRM solution that could insure compliance with the applicable government regulations, was easy to use, was customizable, and could be in place before the sales kick-off. After evaluating the available options, Hyperion chose the OutSystems CRM solution.

According to Peter Cool, Hyperion’s vice president of IT, “The OutSystems CRM solution was a good fit for our process and for our sales team. One of the key reasons we chose OutSystems was the amazing time-to-market. It took us only three weeks from project kick-off to production, and we were able to quickly adapt the solution and get exactly what we needed.”

In just three weeks, Hyperion deployed the OutSystems CRM solution to manage all company interaction with the institutions and the clinicians’ community. The solution’s main features include data management, approval workflows for information change, email notifications, event registration, and contact management, among others.

One of the critical aspects to consider when deploying a CRM solution is ease of use. At Hyperion Therapeutics, most users are geographically dispersed sales representatives, who are extremely focused on their core activity, and have little time for administrative tasks and training. Creating intuitive interfaces and the right set of features was a key requirement to achieve a high adoption level.

As Jennifer Khuel, Hyperion Therapeutics Sales Representative points out, “This is probably the most straightforward solution I have ever worked with. It’s really simple and makes it extremely easy to access and share relevant information.”

About OutSystems®

OutSystems is a software company providing the industry-leading “all in one” Agile Platform for rapid delivery and management of web business applications that are built for continuous change.

Companies use the OutSystems Agile Platform to deliver web business applications on time and on budget in weeks rather than months or years. The platform provides IT management complete control and visibility over the application delivery process without compromising the flexibility required to address continuous business change.

The combination of the OutSystems Agile Platform™ and Methodology results in applications that continuously reflect evolving business needs, bridging the gap between IT and business throughout the application life cycle. The OutSystems Agile Platform™ is deployed worldwide in more than 3,000 IT environments.

For additional information, please visit http://www.outsystems.com.

About Hyperion:

Founded in 2006, Hyperion Therapeutics, Inc. is a privately held specialty biopharmaceutical company dedicated to improving patients’ lives through the development and commercialization of therapies that address critical unmet needs and underserved patient populations. The Company’s initial efforts are focused in the areas of gastroenterology and hepatology. For additional information on Hyperion, please visit: http://hyperiontx.com.

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Written by CRM Help Desk · Filed Under Press Releases 

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