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NetSuite CRM Targets Salesforce.com Customers

October 22, 2008 by Jimson Lee

Please note it is your responsibility to evaluate the accuracy, completeness and usefulness of any information, opinion or advice contained in the content below.

Netsuite is going for the jugular.

It’s no secret they are trying to steal customers from Salesforce.com at half the cost.

Maybe they were inspired by all the “help” Entellium got from other CRM companies such as Maximizer or EnterpriseWizard

Their program is called RenewForce and is available to any customer with a paid subscription to Salesforce.com. You must show non-confidential proof of pricing.

In a bad economy, if you can save 50% of your expenses, that’s a huge savings to make people stop and think. If you offered me a 50% savings on my grocery bill, I would stop and think. Just make sure you replace it with equal value and consistency. Don’t replace my Illy coffee for Folgers.

Just remember to look back from your original CRM implementation and all the hidden costs and training. Plus think about the time and costs associated with importing your existing data.

NetSuite CRM vs. Salesforce.com

Even NetSuite’s logo for this campaign closely resembles the competition. I’ve attached both of them here:

salesforce-crm.jpg.netsuite-crm-vs-salesforce.jpg

Here is the article from Reuters:

NetSuite targets Salesforce clients with discounts

BOSTON, Oct 22 (Reuters) – Software maker NetSuite Inc. launched a marketing campaign on Wednesday to win customers away from rival Salesforce.com Inc., offering them 50 percent discounts over current fees.

NetSuite, which is majority-owned by Oracle Corp founder and billionaire Larry Ellison, is focusing the new marketing drive on pricing at a time when businesses are increasingly cutting back technology budgets.

The discounts are only targeted at Salesforce.com, whose software helps sales staff manage their work. Those programs are known as customer relationship management software.

NetSuite also sells other types of software, including accounting programs, and may expand the discounting to include other rivals and product areas, said NetSuite Chief Marketing Officer David Downing.

“We are probably going to be launching similar salvos at some of our other competitors,” he said. “In a bad economy, pricing plays a bigger role in decision making.”

NetSuite will offer customers who dump Salesforce.com with up to 100 hours of professional services to help with tasks such as migrating to the new system and staff training.

Salesforce and NetSuite are among the most prominent business software makers that deliver their products as services over the Web, using the same approach that Yahoo Inc. and Google Inc. have used to deliver email, maps, calendars and other programs to consumers.

AMR Research analyst Bruce Richardson said NetSuite’s campaign is likely to generate some buzz, but that he is not convinced it will lead to many customer wins.

“Even if you take advantage of the price, you still have to migrate all that data. There’s still lots of challenges,” Richardson said.

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Written by Jimson Lee · Filed Under CRM Planning & Implemenation, CRM Systems, Press Releases 

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