Marc Benioff and the Million Dollar Orange
March 1, 2009 by Jimson Lee
There’s an old story about a guy who had a fruit stand.
On the fruit stand there was a single orange with a price tag hanging on it.
The price? One million dollars.
People asked him all the time, “Why on earth are you charging one million dollars for an orange?
Who in hell is going to buy it?”
His reply: “I don’t know, but I only have to sell one!”
Marc Benioff and Salesforce.com reminds me of the customer asking the question, not the guy selling the one million dollar orange.
Why?
Because Marc doesn’t want to sell you a one million dollar orange. He wants to sell you a million, ONE dollar oranges.
Why? Because it’s much easier to sell a one dollar product than a million dollar product.
In this case, on the 10th anniversary of Salesforce.com, it looks like he was onto something 10 years ago by offering a subscription service for software.
Unless you are the United Nations with enough money to spend over a million dollars on SAP, most people would be glad to pay a moderate amount each month for use of a productivity tool to help you make money.
And this recession is perfect a time for that kind of business model.
Happy Anniversary Marc. And have a Mimosa on me.
By the way, a Mimosa is Champagne and Orange Juice!
Tagged:
Related Articles on CRM Help Desk Software.com
- Did Google Leak the Salesforce.com Google Apps Integration?
- Larry Ellison – It’s Ludicrous that Cloud Computing is Taking Over the World
- Dreamforce 2009 Day 1, Notes from Underground #DF09
- vmforce. com – VMware, Salesforce announcement on April 27
- Workday: The Next Software Power?
Recent Articles on CRM Help Desk Software.com
- myGPcloud Launches On-Demand, Cloud-Based ERP Solution
- LiveTime launches ITIL Service Management Cloud with Geolocation
- IT Execs Agree Social Media Improves Customer Relations
- vtiger CRM On Demand: True Open Source CRM in the Cloud
- SugarCRM Leaders to Present at OSCON Open Source Convention 2010
- GFI Software Enhances its Security Product Offering with the Acquisition of Sunbelt Software
- LiveTime achieves 11 Process ITIL v3 Certification for Cloud based ITSM Service Desk
- Microsoft Dynamics CRM 2011 Beta Coming in September
- Sugar 6: CRM Made Simple
- ERP.com Releases the ERP Software Selection Checklist Tool to Expedite the ERP Software Selection
Free Newsletter
Sign up for the free Daily newsletter, filled with tips and ideas on how to choose a proper CRM, Help Desk, Customer Support, or Enterprise Content Management software system. Your email address will be kept confidential and won't be shared. Easily unsubscribe at any time.
If you enjoy the free information available on this site, you're sure to enjoy the free newsletter as well:
Share and Enjoy:
Comments
Got something to say?
Complete List of CRM Vendors & Help Desk Vendors
Latest Headlines
- myGPcloud Launches On-Demand, Cloud-Based ERP Solution
- LiveTime launches ITIL Service Management Cloud with Geolocation
- IT Execs Agree Social Media Improves Customer Relations
- vtiger CRM On Demand: True Open Source CRM in the Cloud
- SugarCRM Leaders to Present at OSCON Open Source Convention 2010
- GFI Software Enhances its Security Product Offering with the Acquisition of Sunbelt Software
