Siebel CRM On Demand brought Kodak’s GCG three key benefits:
1. Brought uniformity of reporting and pipeline forecasting to US Sales staff
2. Delivered real-time analytics for Sales staff and management
3. Provided a uniform set of processes for integration of all US/C acquisitions.
To build Kodak’s market position in the professional graphics segment, it bought a handful of graphics companies, to form a new division: Graphics Communications Groupm, GCG. The mergers resulted in an unmanageable array of reporting technologies and a doubling of users. GCG implemented a solution by applying automated sales force automation through Siebel CRM on demand.