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Kodak: Siebel CRM for Uniformity & Forecasting - Sales Force Case Study

January 14, 2008

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Siebel CRM On Demand brought Kodak’s GCG three key benefits:
1. Brought uniformity of reporting and pipeline forecasting to US Sales staff
2. Delivered real-time analytics for Sales staff and management
3. Provided a uniform set of processes for integration of all US/C acquisitions.

To build Kodak’s market position in the professional graphics segment, it bought a handful of graphics companies, to form a new division: Graphics Communications Groupm, GCG. The mergers resulted in an unmanageable array of reporting technologies and a doubling of users. GCG implemented a solution by applying automated sales force automation through Siebel CRM on demand.

Kodak Graphic Communications Group * Siebel CRM On Demand Case study, 2007.

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Written by CRM Help Desk · Filed Under CRM Planning & Implemenation, CRM Systems, Marketing & Sales, Research & Case Studies 

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