Friday, February 10, 2012

Kodak: Siebel CRM for Uniformity & Forecasting – Sales Force Case Study

January 14, 2008 by CRM Helpdesk Software · Leave a Comment 

Please note it is your responsibility to evaluate the accuracy, completeness and usefulness of any information, opinion or advice contained in the content below.

Siebel CRM On Demand brought Kodak’s GCG three key benefits:
1. Brought uniformity of reporting and pipeline forecasting to US Sales staff
2. Delivered real-time analytics for Sales staff and management
3. Provided a uniform set of processes for integration of all US/C acquisitions.

To build Kodak’s market position in the professional graphics segment, it bought a handful of graphics companies, to form a new division: Graphics Communications Groupm, GCG. The mergers resulted in an unmanageable array of reporting technologies and a doubling of users. GCG implemented a solution by applying automated sales force automation through Siebel CRM on demand.

Kodak Graphic Communications Group * Siebel CRM On Demand Case study, 2007.




Related Articles on CRM Help Desk Software.com

Recent Articles on CRM Help Desk Software.com

About CRM Helpdesk Software
CRM HELP DESK Software.com is a leading resource for Information Technology managers and Sales professionals. The Blog provides quality content and research that managers at any size company or organization to choose the right CRM, Service Desk, & Enterprise products and services for their business.



CRM Help Desk Software
Real Time Analytics