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Kodak: Siebel CRM for Uniformity & Forecasting – Sales Force Case Study

January 14, 2008 by CRM Helpdesk Software

Siebel CRM On Demand brought Kodak’s GCG three key benefits:
1. Brought uniformity of reporting and pipeline forecasting to US Sales staff
2. Delivered real-time analytics for Sales staff and management
3. Provided a uniform set of processes for integration of all US/C acquisitions.

To build Kodak’s market position in the professional graphics segment, it bought a handful of graphics companies, to form a new division: Graphics Communications Groupm, GCG. The mergers resulted in an unmanageable array of reporting technologies and a doubling of users. GCG implemented a solution by applying automated sales force automation through Siebel CRM on demand.

Kodak Graphic Communications Group * Siebel CRM On Demand Case study, 2007.

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Filed Under: CRM, CRM Planning & Implemenation, Marketing Cloud, Research & Case Studies Tagged With: 2007, analytics, CRM, helpdesk, integration, management, market, process, Sales, Sales Force Automation, siebel, software, solution

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