Salesforce.com introduced the ultimate internal collaboration tool for businesses that it dubbed a “Facebook and Twitter for the Enterprise” along with a range of cloud-based offerings.
The product, Chatter, was unveiled at the Dreamforce developer conference in San Francisco. Salesforce said it’s aiming at competing software products such as Microsoft’s SharePoint and IBM’s Lotus Notes.
Salesforce Chief Executive Marc Benioff said, "In the past, the file sharing metaphor has dominated collaboration, but now this is a new opportunity to take the Facebook metaphor and use it for enterprise collaboration"
Below is the entire Wednesday’s Opening Keynote in 7 parts: