DataFlux Wins CRM Magazine’s CRM Market Award in Data Quality for Fourth Consecutive Year
September 4, 2008 by CRM Helpdesk Software · Leave a Comment
CARY, N.C.– DataFlux, a leading provider of data quality and data integration solutions, today announced it has been selected as the 2008 CRM Market Winner in Data Quality by CRM magazine for the fourth consecutive year. This recognition of the company’s leadership position is testament to the positive industry impact of DataFlux’s data quality solutions and the company’s continued commitment to delivering value to its customers.
DataFlux was selected for its products’ depth of functionality and strong core technology. With data quality becoming a critical element of enterprise operations like customer relationship management (CRM), companies are turning to DataFlux to address incomplete, faulty and duplicate data that could otherwise compromise customer service, customer support and marketing outreach.
“It’s no surprise to see DataFlux atop our Data Quality category yet again this year,” said Joshua Weinberger, managing editor of CRM. “In fact, considering the extent to which our respondents raved about its depth of functionality and company direction, perhaps the only real surprise is that, in the face of its continued success, DataFlux may be one of the best-kept secrets in the industry.”
“Over the past few years we’ve seen data quality evolve from a distant goal to a business-changing initiative that pervades every department and division,” said Tony Fisher, president and CEO of DataFlux. “For years, companies have relied on DataFlux to improve the value of customer data, and this award recognizes our long history of innovation in the data quality arena.”
The seventh annual CRM Market Awards honor the end-users, vendors and consultants who have prioritized customer relations and service through the integration of technology, people and processes. This year CRM magazine expanded the award to address 10 different categories, with each category having a winner, four market leaders and a “One to Watch.”
SAS, the parent company of DataFlux, was named the Market Winner for Business Intelligence for the fourth year in a row, and was selected as a Market Leader in Marketing Automation.
About DataFlux
DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a unified view of customers, products, suppliers or any other corporate data asset. A wholly owned subsidiary of SAS (www.sas.com), DataFlux customers can rapidly assess and improve problematic data, building the foundation for enterprise data governance. Effective data governance delivers high-quality information that can fuel successful enterprise efforts such as risk management, operational efficiency and master data management (MDM). To learn more about DataFlux, visit www.dataflux.com.
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