CRM’s Consolidated Customer & Sales Info Allows Spherion to Improve Strategy
January 16, 2008 by CRM Help Desk
This case study shows how Spherion needed to accurately track add-on services being delivered to clients. It explains how their chosen CRM solution delivered the desired results.
The consolidation of customer and sales information now helps Spherion to up-sell and cross-sell services among customers. Spherion choose a solution that customized salesforce.com’s CRM On Demand system enabling the company to identify the services delivered to each customer. The solution allowed Spherion’s management team to improve its strategy and alignment.
“Salesforce’s utility model delivers the functionality, scalability, and customization capabilities we need to provide our prospects and customers with coordinated, intelligent service, without the accessibility issues or feature concerns that plague conventional CRM software and even other hosted services.” they said.
Simple solution, great result.
Click here to download the Spherion CRM case study
Tagged:
2007, CRM, customer, customers, helpdesk, information, management, Sales, salesforce, salesforce.com, service, software, solution, system
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