Survey Shows CEOs Are Making Collaboration a Top Priority

July 23, 2008 by Jimson Lee

This article and research report is really a shameless plug for BusinessWeek and SAP, but I though it was worth pointing out.

Ever since EDP was renamed to DP, then MIS, IS, and now IT, we know that the business plan must be in line with the technology road map. There is a lot of […]

Written by Jimson Lee · Filed Under CRM Planning & Implemenation, Enterprise Resource Planning, Marketing & Sales, Press Releases, Research & Case Studies | Leave a Comment

Can LinkedIn Increase Your Sales?

April 24, 2008 by Jimson Lee

With all the talk about Facebook these days, LinkedIn is the forgotten business tool. Among others in the business related categories are Spoke and Plaxo.
It’s not really a social bookmark, but rather an online social networking hub, as well as a job posting site competing for recruiter dollars from Craigslist, HotJobs and Monster.
One of […]

Written by Jimson Lee · Filed Under Marketing & Sales | 4 Comments

Efficient Customer Relations Thanks to Personalized Service - Casestudy

February 19, 2008 by CRM Help Desk

This case study about Bertelsmann. The case study reveals how this company uses CRM analytics to create personalized service. This in turn results into efficiency in its customer relationships.

Bertelsmann CRM SAP Casestudy.

This is one of the world’s largest retail companies in public media, with 40 million members in its book clubs […]

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Kodak: Siebel CRM for Uniformity & Forecasting - Sales Force Case Study

January 14, 2008 by CRM Help Desk

Siebel CRM On Demand brought Kodak’s GCG three key benefits:
1. Brought uniformity of reporting and pipeline forecasting to US Sales staff
2. Delivered real-time analytics for Sales staff and management
3. Provided a uniform set of processes for integration of all US/C acquisitions.
To build Kodak’s market position in the professional graphics segment, it bought […]

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5 Hosted CRM or On-Demand CRM Solutions to Consider

January 11, 2008 by Jimson Lee

Web-based CRM (also referred to as hosted CRM, on-demand or online CRM, or browser-based CRM) offers the advantage of using and developing applications online.
By using online applications, where all you need is a browser, businesses can focus on on more critical tasks that will make an impact to your business (profit wise!) instead of […]

Written by Jimson Lee · Filed Under CRM Systems, Enterprise On-Demand, Marketing & Sales | 1 Comment

CRM Software for Business Solutions - case study video

January 7, 2008 by Vera Lang

By Vera Lang
This video is meant as a energy boost for managers and their companies. It might be used in introductory CRM kick-off meetings, to help determine what the benefits of CRM could be for your organization.
While the video essentially promotes Microsoft CRM Business Solutions through customer case study stories, I believe this video […]

Written by Vera Lang · Filed Under CRM Planning & Implemenation, CRM Systems, Marketing & Sales | Leave a Comment

Small Business Need CRM Ease of Use - New Reseach Reveals

December 19, 2007 by Vera Lang

By Vera Lang
Over 80% of owners & managers of small to medium-sized enterprises (SME) who are adopting Customer Relationship Management (CRM) say that their biggest challenge is to get staff to use the CRM software.” highlights a recent survey by Really Simple Systems.
Purchasing decisions are critical for CRM implementation success. Really Simple Systems, as a […]

Written by Vera Lang · Filed Under CRM Planning & Implemenation, CRM Systems, Marketing & Sales | Leave a Comment

Pricing CRM’s Professional Services Cost

December 16, 2007 by Vera Lang

By Vera Lang
Research forecasts that by 2010, organizations worldwide will spend $11 billion per year on customer relationship management (CRM) solutions. A large portion of this expense is allocated to CRM’s Professional Services Cost. As it is possibly the single biggest cost item on the bill, companies should pay close attention to it. How […]

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Best Books on CRM - Must Reads

December 15, 2007 by CRM Help Desk

Learn More about CRM. Here are the best books on the topic:
1. “CRM at the Speed of Light, 3e“ is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and […]

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Bedtime Reading for Managers Deploying a CRM

August 4, 2007 by CRM Help Desk

Customer.com. Oh, I know it’s an old book in cyber times. But it’s a good one for CRM implementers to review before they embark on their planning their new project.

Here is a summary of the book, in bullet points:
Target the Right Customers
1. Focus your electronic commerce efforts on your most profitable customers.
2. In deciding what […]

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