SohoOS’ Cloud Micro Business Management

SohoOS, a simple way to manage your micro-business for free.
If you ever have run a small business, or even worked as a freelance / micro business, you know that at any given time you are doing 100 things at once. As a result, when at the computer, you might have 10 + applications open at [...]

#f8 FACEBOOK CONFERENCE, San Francisco, Sept 22

Five more nights of sleep until f8, Facebook Conference 2011. It’s of interest, not just for developers.  It’s a good idea for entrepreneurs and innovators as well. 
 
This conference will be all about building a more social web by defining tomorrow’s websites, apps and devices.  From a business point of view, not to be [...]

Guerrilla Marketing at #DF11: Microsoft Launches CLOUD CRM FOR LESS Offer

What do you offer people when everyone has an iPad or iPhone?
Money.
Cash.
Cold hard cash.
Microsoft is launching a new Dynamics CRM Online promotional deal titled “Cloud CRM for Less” that targets Salesforce, SAP and Oracle.  The timing is impeccable as Dreamforce starts tomorrow.
Microsoft is offering $150 in cash per user, per seat with a minimum of [...]

Salesforce.com SuperBowl 2011 Ad Video

To spend 3 million dollars for a 30 second ad may be a lot of money, especially when you consider the potential 100 million targeted viewers.
A YouTube video going viral would have a better effect.  Entertainer Justin Bieber has over 430 million views for a single video without spending 3 million dollars.
Salesforce will have [...]

P2P versus B2B, B2C Marketing: Why People-to-People is Important

The SuperBowl XLV is approaching.
Yes, THE 2011 SuperBowl, but why they still use roman numerals is beyond me.
How much does it costs for a 30 second ad?
$3 Million for a single 30 seconds commercial.
What is the potential reach?
106 Million viewers in 2010 and 98.7 Million in 2009.
When you think about media, how many years did [...]

Guerrilla Marketing at Dreamforce 2010

This is a follow up to last year’s shenanigans.
Guerrilla Marketing at Dreamforce appears to be the norm.  If you DON’T do it, then you aren’t a major player in the industry.  What it really boils down to is competitors to Salesforce giving them a taste of their own medicine from their own tactics just a [...]

Improving Sales Productivity Through Cross-Cloud Solutions [Webinar]

Date: November 11, 2010 Time: 10:00 AM PDT Duration: 1 Hour
Register for this webinar now
Join Andy Drogo (Product Manager at Xactly) and Ryan Nichols (VP, Product Management at Appirio) in this webinar that explores how you can significantly improve sales productivity by getting real-time information across SaaS applications to [...]

Customer Service Must be Less than 2 minutes?

If you shop online, and I’m sure most readers do, then you’ll be glad to know a recent crackdown or trend is happening as we speak.
There are just too many scams or tricks on the Internet.   And you thought con artists only existed in the days of Paper Moon?  There’s a sucker born every minute…
In [...]

2 Key Points in Choosing a CRM System [VIDEO]

In a prior Youtube video interview with Mary Becker, VP of Sales and Marketing at Schumacher Homes, she discusses how Pivotal’s CRM is helping an “on-your-lot customer home builder” bridge the gap between disparate software packages and provide streamlined processes that increase the company’s competitive advantage.
2 Take-Home Messages
1) Analyze ALL of your business practices. What [...]

CRM in the Eye of Adversary Economic Climate

CRM in the Eye of Adversary Economic Climate

In the current global economic recession, the market strategy of choice is customer retention, and customer service is a core ingredient in this pursuit.

Indeed, Gartner reported mid 2008 that for the third year in a row, customer experience and customer service are cited by CIOs as key business [...]

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