Auxilium Pharmaceuticals Selects Cegedim Dendrite SaaS CRM Solution

Medical Science Liaisons to Leverage Industry-Leading Key Opinion Leader Tool

BEDMINSTER, N.J.–Cegedim Dendrite today announced that Auxilium Pharmaceuticals (NASDAQ: AUXL) has selected and deployed the Software-as-a-Service (SaaS) version of its flagship Customer Relationship Management (CRM) solution, Mobile Intelligence™ on Demand. Cegedim Dendrite, the world’s leading provider of pharmaceutical CRM with a 35% marketshare, continues to deliver innovative and industry specific solutions to immediately increase their customers’ effectiveness and productivity.

As the industry experiences consolidation and rapid changes, Pharmaceutical and Life Sciences companies search for flexible, proven and cost effective solutions that enable improved effectiveness and productivity for their workforces. The Mobile Intelligence™ on Demand solution is initially being utilized by Auxilium’s Medical Science Liaisons (MSLs) for Key Opinion Leader (KOL) management. Subsequent roll-outs are planned for the Specialty Field Force teams. The contract also includes Cegedim Dendrite’s OneKey database, hosting services, technical support and help desk.

“Cegedim Dendrite offers the most robust, flexible and industry specific CRM solutions designed to meet our needs,” explained Kathy Junod, Senior Director of IT for Auxilium. “Based on our first hand experience and a side-by-side comparison of the competition, we chose Mobile Intelligence™ on Demand and Cegedim Dendrite for their comprehensive solutions and customer focus. They were the clear choice for us.”

Another reason Auxilium selected Cegedim Dendrite is because the CRM provider was able to deliver a robust Pharma-specific SaaS solution in less than 30 days. “Unlike other solutions, Cegedim Dendrite’s solutions require minimal configuration because they are built from the ground-up with the functionality required by our life sciences customers,” said Mark Fleischer, Senior Vice President and General Manager, North America CRM for Cegedim Dendrite. “Other companies claim to be able to implement quickly. We actually do it! Our industry knowledge, human capital and track record for meeting our customers’ needs is why biotech, pharmaceutical and life sciences companies choose us over horizontal solution providers.”

About Cegedim Dendrite

Cegedim Dendrite is the life sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Pharmaceutical by design, the company’s innovative business solutions and global reach incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Dendrite enables more than 200,000 users in many of the world’s top companies to stay ahead of market challenges. Cegedim Dendrite also provides sales, marketing and regulatory compliance solutions in more than 80 countries.

Cegedim Dendrite is part of the France-based Cegedim S.A. Group.

To learn more, please visit www.cegedimdendrite.com.

About Cegedim

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, pharmaceutical companies, healthcare professionals and insurance companies. The world leader in pharmaceutical CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €849 million in 2008. To learn more, please visit our website at www.cegedim.com.

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