Five Steps to a Successful CRM Implementation
November 3, 2007 by David Cowgill
For the professional services person, some iterations of CRM may be confusing - many are slanted toward automating customer service operations. But never fear, there is a whole lot more to CRM than fielding service calls. In fact, a new breed of CRM is quickly becoming a powerful solution for professional services firms, especially those […]
Is Your CRM System Destined To Fail?
October 18, 2007 by David Cowgill
It’s time to put your trusty CRM software to work; to let it earn its keep. You’re about to blast an email out to several thousand potential customers. First you run a search of people and companies you want to target. You soon realize something’s wrong when your list is far smaller than anticipated. A […]
CRM On-Demand Is In Demand
October 7, 2007 by David Cowgill
There are many factors involved in this significant shift from the traditional software purchase and implementation to the On-Demand offerings from companies like Salesforce.com, Microsoft, and Siebel. For the larger enterprise user, there may be implementation fatigue, from the long, drawn-out and expensive projects from the late 1990’s and early 2000’s. For the small and […]
Avoiding CRM Failure
October 7, 2007 by David Cowgill
If you’re evaluating a CRM suite in particular, you may have heard a lot of horror stories about CRM investments going to waste. Rest assured, it’s not the technology; cases of outright technology failure are rare in e-business, and their heyday was years ago, when a lot of applications were in their early generations.
Much more […]
CRM Secrets - Winning Strategies to Beat Your Competition
October 7, 2007 by David Cowgill
Winning accounts and gaining customers is a natural part of running an organization, but, without the proper tools, it is sometimes difficult to know how you compare with your competitors.
Keeping track of your competition’s products, sales literature, and marketing methods can help you get ahead in the market.
Most CRM systems have a “competitor win […]


