Siebel CRM On Demand R14 extends functionality, customization & integration

This article is basically a Press Release by Oracle from end July. It’s informative about its latest CRM product, R14, but.. it is biased, of course.
The reason I’m featuring its latest release, is that personally, I like Oracle solution’ analytics, offering actionable insights instantly. Siebel CRM On Demand’s interactive analytic capabilities that let you gain [...]

What is Customer Relationship Management?

What is Customer Relationship Management?   by Diane Newsom

Customer relationship management, or CRM, refers to reliable systems, processes, and procedures that allow companies to better manage customer relationships. It is a corporate level strategy that focuses on creating and maintaining effective communication with its customers. Ideally, a sound CRM strategy should develop an end-to-end process that [...]

CRM Vendor Selection Approach

By Vera Lang & Jimson Lee
The wide range of vendors and new CRM product & service releases in the CRM market place may cause the task of selecting a CRM that’s right for your organization to be overwhelming at first.
I’ve created a 4-step approach to simplify the your selection process. I [...]

CRM is about YOUR customers not random consumers

Another ‘gift card exchange’- site is emerging, but this one, by a company called Leverage, focuses on the customer information inherent in great volumes of gift cards in a single database.
Leverage aim is to focus on the CRM aspect of gift cards. It forecasts that 40% of its business will be from retailers selling their [...]

Bedtime Reading for Managers Deploying a CRM

Customer.com. Oh, I know it’s an old book in cyber times. But it’s a good one for CRM implementers to review before they embark on their planning their new project.

Here is a summary of the book, in bullet points:
Target the Right Customers
1. Focus your electronic commerce efforts on your most profitable customers.
2. In deciding what [...]