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1984 Apple Macintosh SuperBowl Commercial

January 28, 2009 by Jimson Lee · Leave a Comment 

Please note it is your responsibility to evaluate the accuracy, completeness and usefulness of any information, opinion or advice contained in the content below.

This Sunday is the SuperBowl.

25 years ago, Apple introduced the Macintosh. They broadcasted this 60 second commercial during the third quarter of Super Bowl XVIII, and was the only commercial shown by Apple.

This year, a 30-second commercial during the game will cost an estimated $3 million or $100,000 a second! Would Apple pay $6 million dollars for this commercial today?

A lot has changed for Apple over the past 25 years.

At the time, the norm was a CRT screen (green or amber) of 80 characters by 24 lines. The Macintosh had a graphic display where every pixel was programmable by software. Their LaserWriter was even more impressive.

Here is the video to take you back to memory lane. Has it only been 25 years?



2 days later, Steve Jobs presented the Macintosh to the public. Here is the 5 minute video:




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About Jimson Lee
Jimson is a freelance industry analyst, with over 25 years experience in the IT industry. Prior to joining CRMHelpDeskSoftware, he spent 4 years as a Senior Consultant at Sierra Systems Group, part of Golden Gate Capital, a leading private equity firm with $9 billion in capital under management. Jimson currently resides in Rome, Italy.

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